Anandhi Sankar

Having an experience with digital ad operations for nearly 3.3 years and expertise in trafficking with CM360 social tools. Handled social media campaigns to ensure the brand safety and optimize the campaigns to reach the desire goal. Skilled in ad Operations to deliver compelling business value to client.

AD OPERATION ANALYST - IOPEX TECHNOLOGIES PVT LTD - Chennai

(2021-05 - 2024-08)

Possessing 3 years of experience in Digital Marketing at Iopex Technologies with the current designation of Ad Operation analyst.

• Managing the placement and scheduling of advertisements within a digital platform.
• Setting up ad campaign in adservers, monitoring their performance, optimizing ad delivery and ensuring that ads run smoothly and effectively.
• Helping trafficking team to complete their task by clearing doubts/questions.
• Sharing the new process updates to the trafficking team.
• Double checking the trafficking work to the new joiner before submittig the request to QA.
• In Magnite IQ Vetting Ad approval process involves various protocols and we work on Publishers end, and we approve ads to be displayed on publisher inventory space.
• We segregated the sites and apps with particular criteria depending on client given tags.
• In the distinct helps users avoid to see violation of contents of worldwide sites and apps.
• To check the site's engagement to analyse the website's performance.
• We use clients tool on creating a score and create a monetization report of domains and apps.
• We used to deal with a clients on report that we generate and then we publish those accounts.

B.Sc - Computer Science - Thiruvalluvar University (2014 - 2017)

HSS - Jaigopal Garodia Vivekananda Vidhyalaya

SSLC - SKDJ HSS