Ananthi Swetha

Digital Marketing Executive with 4 years of experience in Search Engine Optimization (SEO) and Social Media Marketing. Skilled in keyword research, on-page and off-page SEO, technical SEO, website audits, content optimization, and performance analysis. Experienced in using Google Analytics, Google Search Console, and SEO tools to improve organic traffic, search rankings, online visibility, and brand engagement.

Passionate about implementing data-driven digital marketing strategies that drive business growth and measurable results. Adept at competitor analysis, content planning, link-building strategies, local SEO optimization, campaign performance tracking, and collaborating with cross-functional teams to enhance user experience, increase website conversions, strengthen brand presence, and achieve long-term digital marketing objectives.

SEO Executive - G2M Solutions - Chennai

(2025-01)

• Conducted keyword research using Google Keyword Planner, SEMrush, and Google Search Console.
• Optimized meta titles, descriptions, headings, internal linking, and content for better rankings.
• Performed technical SEO audits including XML sitemap, robots.txt, crawl error, and Core Web Vitals optimization.
• Monitored website performance through Google Analytics 4 and Google Search Console.
• Implemented backlink-building strategies and improved domain authority.
• Collaborated with developers and content writers to publish SEO-friendly landing pages and blogs.
• Improved organic traffic, keyword rankings, and online visibility through continuous optimization.
• Stayed updated with Google algorithm changes and implemented SEO best practices.

Digital Marketing – SEO Executive - Osiz Technologies - Madurai

(2022-01 - 2024-12)

• Conducted keyword research using Google Keyword Planner, SEMrush, and Google Search Console.
• Executed on-page and off-page SEO strategies to improve search rankings.
• Managed social media marketing campaigns to increase brand awareness and engagement.
• Created SEO-friendly website content, blogs, and social media posts.
• Performed competitor analysis and keyword research for growth opportunities.
• Optimized Google Business Profile for local SEO.
• Tracked campaign performance using Google Analytics and Search Console.
• Assisted in Google Ads campaign optimization.
• Built quality backlinks through outreach, guest posting, and directory submissions.
• Worked with development teams to implement SEO recommendations.
• Prepared monthly SEO reports with actionable insights.

Masters of Computer Science - Thiagarajar College (2020-01 - 2022-12) Madurai

Bachelor of Computer Science - Padmavani Arts & Science College for Women (2017-01 - 2020-12) Salem