Ananya Lod

Creative and detail oriented UI UX Designer with 2+ years of experience crafting intuitive, user centered digital products. Skilled in wireframing, prototyping, UX research and usability testing. Adept at collaborating with cross-functional teams and transforming complex requirements into elegant and functional designs. Committed to creating meaningful digital experiences that improve usability, clarity and user satisfaction.

UI/UX Designer - Freelance (2026-03)

Contract UI UX Designer - ElasticDevs (2026-02 - 2026-03)

• Designed user flows, wireframes, logo and LinkedIn banner for an internal product at ElasticDevs.

• Created the pitch deck and case study to present the product concept and design process.

• Analysed 100+ user interviews (Volkswagen & Škoda) to uncover key insights in the female purchase journey.

• Mapped end-to-end journeys to identify experience gaps and opportunities.

• Designed wireframes for the Geojit app and enhanced website UX through prototypes, improving navigation and reducing cognitive load.

• Designed a comprehensive SaaS analytics dashboard, focusing on clarity, modularity and data-driven decision workflows for enterprise users.

• Created a finance dashboard from scratch, improving financial visibility through structured information architecture, intuitive data grouping and optimised visual hierarchy.

• Redesigned an existing operational dashboard, simplifying complex data interactions, removing friction points and improving overall usability and accessibility.

• Designed end-to-end digital experiences for clients across industries, including user research, wireframing, prototyping and high-fidelity UI design.

• Collaborated directly with founders and teams to translate business goals into clear user flows and intuitive interfaces, improving usability and conversion outcomes.

• Redesigned the AppSynergies company website, improving visual hierarchy, navigation clarity and overall user experience across devices.

• Worked on multiple mobile apps and dashboards, creating user flows, wireframes and high-fidelity UI designs to enhance usability and streamline core tasks.

• Collaborated with developers and product teams to iterate on designs and ensuring alignment with business goals and smooth implementation.

• Designed an e-commerce mobile app for farmers, focusing on a simple, minimal and highly intuitive interface to support users with limited digital literacy.

• Created clear user flows and streamlined navigation, ensuring farmers could easily browse products, compare essentials and complete purchases without confusion.

• Conducted informal usability checks and iterative refinements, adapting the design to real-world constraints such as low-tech devices and rural internet conditions.

Bachelor of Design in User Experience Design

MIT - World Peace University, Pune (2020 - 2024)