Anchal Kohli

Results-driven SEO Executive with hands-on experience in both Off-Page and On-Page SEO strategies. Skilled in executing link-building campaigns, backlink outreach, technical audits, and content optimization to drive organic traffic growth and improve search rankings. Proficient in industry-leading tools including Google Analytics, Google Search Console, and SEMrush.

Adept at conducting keyword research, competitor analysis, and translating data into actionable SEO strategies. Committed to delivering measurable results and staying current with algorithm updates and industry best practices.

SEO Executive (Trainee) at Softtrix Tech Solutions Pvt. Ltd. (2024-01 – 2024-02)

• Planned and executed comprehensive Off-Page SEO campaigns including high-quality backlink creation, profile submissions, article placements, business listings, and social promotions across multiple client projects.
• Led multi-channel outreach campaigns via Slack, Telegram, and LinkedIn to acquire authoritative backlinks and strengthen domain authority for client websites.
• Monitored organic performance using Google Analytics and Google Search Console, identifying keyword gaps, CTR drop-offs, and traffic trends to recommend actionable improvements.
• Conducted in-depth SEO audits and competitor analysis using SEMrush, delivering keyword opportunity reports and SEO performance dashboards for senior review.
• Executed On-Page SEO optimizations including meta title/description rewrites, keyword mapping, header tag structuring, and internal linking improvements.
• Collaborated cross-functionally with content writers and senior SEO specialists to align strategies with client KPIs and campaign goals.
• Worked across three live client projects simultaneously, developing time management and multi-account coordination skills in a fast-paced agency environment.

Bachelor of Business Administration in HR – Shri Dev Suman University, Uttarakhand

Digital Marketing Course in SEO, SEM, SMM, Content & Paid Ads – Hashtag Academy, Dehradun