Co-Founder – Art & Creative Products - Vaishali Pradhan Rangoli - Thane, India
(2025-07)
- Managing the manufacturing, designing, and packaging of Rangoli patches while ensuring safe courier dispatch without product damage during transit.
- Developed zero cost yet effective packaging solutions by collaborating with retails shops and local vendors for procuring the corrugated boxes and cartons required for packaging, which became a key breakthrough in scaling the business beyond nearby localities.
- Successfully fulfilled and dispatched orders in a timely manner across Indian States and Cities (Maharashtra - Thane, Kalyan, Dombivli, Ambernath, Sion, Andheri etc., Punjab - Amritsar) and at international level (UK, Canada and USA) through thoughtfully designed packaging and operational planning.
- Designed the brand's logo in a minimalistic manner and conducted market surveys to identify optimal vendors for brand logo sticker printing and packaging requirements.
- Partnered with local retail (Pooja Items) shops through a B2B collaboration model by providing Rangoli design patches to support sales generation.
- Built the business entirely through organic marketing initiatives including WhatsApp Marketing and Word-of-Mouth referrals.
- This entrepreneurial experience strengthened my adaptability, creativity, operational thinking, and preparedness for the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) business environment.
Brand Executive – International Brands & Personal Care Brand - Pittie Consumer Pvt. Ltd. - Navi Mumbai
(2022-09 - 2023-05)
Personal Care Brand: Bath & Blends (Cocktail Fragrance Shower Gel)
- Led end-to-end social media marketing activities from ideation to execution for monthly content and social media post ensuring proper brand visibility and engagement.
- Assisted in devising the Brand Plan, Promotional Plan, Product Sampling, and Consumer Communication for the brand.
- Worked on GTM (Go-to-Market) Strategy for Product launches.
- Oversaw the designing, development, and implementation of the Brand's website and contributed to the content for Website Description, About Us page, Product FAQs etc. ensuring a seamless online presence.
- Managed budgets and expenditures for product shoots and vendor payments, Shopify subscription renewals.
- Orchestrated the design and creation of artworks for product label packaging and marketing collaterals and promotional materials like A+ Content, Listing Frames, Carousel Ads and Videos ensuring alignment with brand ideology and guidelines.
- Worked on POS display material like parasite display units, standees for enhanced brand visibility through retail stores.
Brand Executive – International Brands & Personal Care Brand - Pittie Consumer Pvt. Ltd. - Navi Mumbai
(2022-09 - 2023-05)
International Brands: Nair – A Hair Removal & Depilatory Brand, Toppik – A Hair Building Fibres Brand, Finishing Touch Flawless – A Facial Hair Removal & Skin Care Electric Device (Epilator) Brand, Batiste - A Dry Shampoo Brand
- Led key international brand campaigns from ideation to execution by working on monthly content calendars, ensuring successful implementation of marketing strategies for improved brand awareness across social media.
- Supported the GTM (go-to-market) strategies for product/feature launches.
- Ensured client satisfaction by mitigating product and shipment issues and improved customer relationships effectively.
- Collaborated with cross-functional teams (design, content, performance, product, sales) to drive end-to-end marketing initiatives.
- Enhanced brand visibility and website traffic by revamping listing frames, brands' websites and product packaging.
- Explored possibilities of Influencer Marketing by connecting with influencers and celebrities and forwarded the leads to the Influencer Marketing Team.
- Tracked marketing visibility and competitor communication across E-commerce platforms by conducting seamless competition benchmarking activities especially during E-Commerce sale days viz., Nykaa Pay Day Sale, Nykaa Friday Sale etc.
- Identified growth opportunities by connecting with marketing and advertising agencies like The Big Bang and Anvis Digital by analysing their business collaboration plans and related commercials.
Market Research, Business Development & Lead Generation Intern - TESCOM – Global Solutions Partner for Tata Communications
(2020-05 - 2020-07)
- Worked on the project "Assured Business Continuity Amid Covid-19."
- Generated leads, ensured seamless updating of MIS report, conducted Market Research about the viability of products and services offered TESCOM.
Branding, Content Creation and Digital Marketing Intern - Edggi – Online Career Counselling & Mentoring Platform
(2020-06 - 2020-07)
- Devised a digital marketing plan by conducting qualitative research about the competitors and the strategies adopted by them.
- Ideated content for the marketing collaterals viz., brochures, messages etc.
Social Media Marketing Intern (Student Ambassador Program) - International Model United Nations (IMUN)
(2020-06 - 2020-07)
- Promoted IMUN Conferences and seminars via various Social Media Channels and tracked the marketing metrics to ensure good reach to the target audience.
