Aniket Kumar

Growth-focused MBA candidate experienced in scaling digital platforms through audience analytics, content distribution, and performance optimization. Built systems generating 500M+ views and 550K+ audience using data-driven growth strategies.

Growth Marketing Strategist - Self-Employed - Siliguri/Bhopal

(2022-06)

• Built and scaled digital platforms to 550K+ audience and 500M+ organic views using data-driven content strategy and audience analytics
• Engineered a Shorts growth strategy that generated 120M+ views in 60 days, optimizing hooks, retention, and content formats
• Improved CTR by 20–35% and audience retention by 35–50% through A/B testing of thumbnails and titles
• Grew a 15K+ Instagram audience, leveraging cross-platform distribution and engagement strategies

Campaign Distribution Strategist - Freelance

(2024-01)

• Led 40+ multi-niche distribution campaigns using 50–80+ YouTube pages per campaign
• Generated 3M–5M+ average views per campaign through multi-channel content amplification

Digital Marketing Consultant - Freelance

(2024-09)

• Drove up to 3x growth in reach and engagement for creators and small businesses through content and growth strategy optimization
• Analyzed performance data to identify growth opportunities and improve engagement

Master of Business Administration - Marketing Management and IT & Data Analytics - SAGE University Bhopal (2025-08)

Bachelor of Commerce (B. Com - Hons) - Accountancy - University of North Bengal (2022-08 - 2025-06)