Anil Gupta

Senior SEO Specialist with 5+ years covering both sides of the job the technical fixes (crawl budget, Core Web Vitals, schema, migrations) and the content side (briefs, pillar pages, blog posts I write myself). Took organic sessions from 20K to 60K/month at Prometteur-KodeDice, and ranked #1 for high-difficulty terms in iGaming software, one of the most competitive and adversarial SEO niches there is. Use AI tools daily for research and first drafts, but every piece gets edited by hand before it ships.

Now spending part of every week on AEO and GEO figuring out how content actually gets pulled into AI Overviews and LLM answers, not just ranked as a blue link.

Digital Marketing Manager (SEO Lead) at Just Digital Group (2025-03 – Present)

• Own technical SEO across 150+ client websites (2,000+ indexed pages); grew organic sessions from ~50K to ~125K/month in 8 months.
• Run weekly audits in Screaming Frog and Search Console cleared 800+ crawl/indexation issues and cut crawl waste by roughly 40%.
• Built a 2,000+ term page-one keyword footprint through structured keyword mapping and ongoing competitor gap analysis in Surfer SEO.
• Set SEO workflows and training for a 25-person marketing team, including onboarding the team to AEO/GEO basics as AI-driven search grows.
• Coordinate with paid media on a ₹6L/month Google Ads + Meta budget so organic and paid keyword targeting don't compete against each other.

SEO Expert at Prometteur Solutions Pvt. Ltd. (2023-03 – 2025-03)

• Grew organic sessions ~3x (20K to 60K/month) on flagship accounts through technical remediation and on-page rebuilds.
• For Kodedice (B2B iGaming software client): ranked #1 for 3 and top-5 for 25+ high-difficulty keywords (KD 65–80) including "cryptocurrency casino software" and "gambling software provider" in a niche known for aggressive, adversarial SEO competition. Built with E-E-A-T-focused content and a structured internal linking framework, not link tricks.
• Directed content updates against 2,500+ keyword opportunities surfaced in Ahrefs/SEMrush; secured 1,200+ page-one rankings.
• Worked directly with developers to ship FAQ and HowTo schema across 200+ pages, lifting rich-result click-through rate by ~30%.
• Resolved 600+ technical issues (broken links, duplicate content, crawl errors) cut 404s by 90% and shaved ~2 seconds off average load time.
• Built monthly KPI dashboards in GA4/Looker Studio; average tracked ranking improved by 25 positions.

SEO Executive at Octopus Tech Solutions (2021-01 – 2023-02)

• Optimized 500+ pages (titles, meta descriptions, headers, URLs), contributing to a 35% traffic increase in six months.
• Identified 1,500+ target keywords in Ahrefs and worked with writers to integrate them naturally, without stuffing.
• Ran weekly Screaming Frog audits fixed 300+ broken links and missing tags to keep the site fully crawlable.
• Managed local SEO for 25 business locations, moving average local-pack ranking from #5 to #2.
• Published and internally linked 150+ WordPress posts, and optimized on-page images for load speed.

Bachelor of Business Administration in BBA – G H Raisoni College of Engineering and Management (2017 – 2020)

Diploma in Digital Marketing – DA 360 Bangalore India