Anil Kumar

Passionate Salesforce Administrator with 3 years of experience in optimizing CRM systems for SaaS-based organizations. Proficient in Salesforce tools with strong analytical skills, contributed to a 50% improvement in data accuracy. Adept at collaborating with teams to deliver client needs and enhance operational effectiveness and Skilled in Salesforce and Zoho CRM administration, lead lifecycle management, opportunity tracking, workflow coordination, reporting, dashboard creation, and cross-functional collaboration with Sales, Marketing, and Customer Success teams.

Proven ability to improve sales pipeline visibility, maintain data quality, automate business processes, and support revenue growth through efficient CRM operations and reporting.

Market

Research and Lead Generation professional with 10+ years of experience in B2B market research, competitive intelligence, database building, lead generation, and sales operations. Expertise in identifying target accounts, researching decision-makers, analyzing market trends, and generating qualified leads using tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Similarweb, SEMrush, and BuiltWith. Proven ability to support sales and marketing teams through accurate data management, CRM updates, lead enrichment, territory mapping, and pipeline development.

Market reacher & Salesforce Administrator - Algonomy Softwear Pvt Ltd - Bangalore, Karnataka

(2022-08)

• Assisted in managing user accounts and creating custom reports, contributing to a 25% reduction in response time for user queries.
• Conducted comprehensive market research and competitive analysis across multiple industries to identify business opportunities and market trends.
• Utilized LinkedIn Sales Navigator, ZoomInfo, Apollo.io, and Lusha to identify decision-makers, key stakeholders, and qualified prospects.
• Built and maintained large-scale prospect databases for sales and marketing campaigns across global markets.
• Performed company profiling, account research, and industry analysis to support business development initiatives.
• Generated high-quality leads based on target industry, geography, company size, revenue, and technology stack.
• Conducted competitor analysis using Similarweb, SEMrush, and BuiltWith to evaluate website traffic, digital presence, keywords, and technology usage.
• Identified and researched target accounts for Account-Based Marketing (ABM) campaigns.
• Managed lead enrichment, data cleansing, deduplication, and validation activities to ensure CRM data accuracy.
• Updated and maintained Lead, Account, Contact, and Opportunity records in Salesforce and Zoho CRM.
• Assigned leads to sales and marketing teams based on territory, region, industry, and business rules.
• Created reports and dashboards to monitor lead generation performance, conversion metrics, and sales pipeline activity.
• Collaborated with sales, marketing, and business development teams to support demand generation and revenue growth initiatives.
• Conducted web-based research to gather company intelligence, funding information, organizational structures, and contact details.
• Supported go-to-market (GTM) initiatives through market segmentation, prospect identification, and target account research.
• Improved lead quality and campaign effectiveness through detailed prospect qualification and data analysis.

Sr. Business Development Consultant - Capillary Technologies Private Limited - Bangalore, Karnataka

(2012-05 - 2022-08)

• Supported the configuration of workflow rules and validation processes, optimizing processes, resulting in a 10% increase in team productivity.
• Generated and qualified B2B leads based on industry, geography, company size, and business requirements.
• Assigned leads to Sales and Marketing teams based on territory, region, and business rules.
• Managed large-scale lead imports, updates, deduplication, and data cleansing activities within Salesforce and Zoho CRM.
• Identified high-potential accounts through market research and TAM analysis to drive pipeline growth.
• Developed automated lead scoring and flow-based solutions, reducing manual assignment effort and improving lead qualification and customer onboarding.
• Designed and implemented data-driven dashboards and reports, improving decision-making with actionable insights.
• Implemented robust Salesforce security measures with role hierarchy, sharing rules, and permission sets to align with business requirements.
• Conducted user training and provided ongoing Salesforce support, ensuring seamless operation and user proficiency.
• Streamlined data quality with Validation Rules and mitigated duplicate entries through secure data access configurations.
• Conducted data migration tasks using Data Loader, successfully transferring complex datasets contributing to database integrity.
• Assisted in the development of training materials, improving new hire onboarding process satisfaction by 35%.
• Partnered with account management to gather client requirements, helping tailor Salesforce solutions to specific business needs.
• Supported go-to-market (GTM) initiatives through market segmentation, prospect identification, and target account research.
• Identified and researched target accounts for Account-Based Marketing (ABM) campaigns.

Data Support Executive - Strategic Outsourcing Private Limited - Bangalore, Karnataka

(2006-10 - 2011-04)

• Database management and data supporting.
• Importing, cleaning, transforming, validating, or modeling data with the purpose of understanding or making conclusions from the data for decision-making purposes.
• Data analysis and presenting data in charts, graphs, tables, and developing databases as per the requirements.
• Reports preparation using advanced Excel, MS Access, and SQL.
• Creating dashboards and reports using pivot tables, VLOOKUP, and advanced Excel functions.
• Performed database management and data supporting.

Bachelor of Science - Information Technology - Manipal Institute of Technology (2000-08 - 2003-05)