Animesh Sahoo

Creative Engineer with over four years of professional experience across enterprise, advertising, and real estate. Combining a foundation in Mechanical Engineering with Visual Design, AI, and Product Thinking to build scalable creative systems and human-centered digital experiences.

Graphic Designer at E-Infra (2025-11 – 2026-06) • Design OOH advertising systems: billboards, uni-poles, hoardings, pole kiosks, bridge panels, and median boards - plus multi-tower directional signage and wayfinding for real estate launches.

• Created social campaigns for 6 residential projects.
• Created real-estate background images, textures, and visuals through AI (Luma, Gemini, and ChatGPT) - saving about 50% on concept generation time.
• Independently manage design processes: asset versions, multiple size adaptation, fast turnaround delivery.

Production

Designer / Creative Engineer at Critical Mass · Annalect · Omnicom Media Group, India (2024-05 – 2025-07) • Multiformat production - created display advertising, OOH, emailers, social creatives, website banners, programmatic video frameworks for global brands, adapting each across sizes, languages, and platforms.

• Worked with global brands across Telecommunications (AT&T), Automotive (BMW), Consumer Electronics (Philips), FMCG/Food & Beverage (Lipton, Campbell's), Retail & Apparel (Athleta), Banking & Financial Services (BBVA) and many more.
• Creative audits - audited creative output for brand and messaging gaps, flagging issues and proposing fixes ahead of client review.
• AI-assisted exploration - introduced AI-generated backgrounds and variations into early ideation, accelerating concept exploration and collaborating with cross-functional teams to meet tight deadlines.

Multimedia

Designer at EY GDS, India (2022-07 – 2023-09) • Produced brand-aligned internal communications - brochures, presentations, change-management material - supporting company-wide communication initiatives in Adobe Creative Suite.

• Built presentations and explainer videos for internal and client-facing audiences using Synthesia and Vyond, reducing production time against live-action alternatives.
• Created basic interactive PDFs in InDesign and contributed to e-learning modules built in Articulate Storyline and Rise.
• Led social content for an internal initiative and moderated a global EY event, presenting directly to leadership. UI/UX Design Intern at Pentonix (2022-05 – 2022-06) • Designed a company website end-to-end in Figma, from wireframes through final UI.
• Partnered directly with developers through implementation, reviewing build output against design intent.

Graphic

Designer at Stalkus Digital (2021-05 – 2022-05) • Built a visual identity system for a client brand.

• Designed visual UIs for an e-sports brand, an e-commerce brand, and an investment platform.
• Designed a project-management dashboard for a design agency's internal tool.

M.Tech in Design & Manufacturing Engineering – Centurion University, Bhubaneswar, Odisha

B.Tech in Mechanical Engineering – SRM University, Kattankulathur, Chennai

Professional Program in UI/UX Design – Wiztoonz Academy of Media & Design, Bengaluru

Training in Tool Design & CAD-CAM – Central Tool Room & Training Centre, Bhubaneswar