Anindita Paul

Growth Marketing, ABM & GTM Strategy leader with 17 years of experience driving pipeline growth, demand generation, lifecycle marketing, market intelligence, and marketing operations across B2B SaaS and enterprise environments. Proven expertise in building scalable GTM systems, ABM frameworks, CRM automation, funnel optimization, and analytics driven growth programs. Experienced in partnering with C-suite leadership to scale post PMF businesses through strategic segmentation, campaign execution, revenue analytics, and customer centric growth initiatives.

Head of Research & Account Based Marketing - The Scalers

(2023-01 - 2025-01)

• Built and scaled a research led B2B marketing engine integrating ABM, SEO, lifecycle marketing, content strategy, and GTM analytics to drive qualified pipeline growth.
• Designed and operationalized a structured demand generation framework leveraging segmentation, account prioritization, nurture workflows, and campaign performance analytics.
• Partnered with executive leadership to drive GTM strategy, market expansion, customer targeting, and growth planning initiatives.
• Led integrated marketing initiatives across SEO, email marketing, ABM campaigns, and content programs to improve engagement and conversion.
• Implemented CRM and marketing automation workflows including lead scoring, lifecycle tracking, funnel reporting, and executive dashboards using HubSpot and Looker Studio.
• Built scalable pipeline generation processes and improved funnel visibility through data driven campaign optimization and analytics.
• Managed and mentored cross-functional teams across content, market research, campaign management, and digital marketing operations.
• Introduced AI enabled research and growth intelligence frameworks to identify whitespace opportunities and support strategic decision making.

Manager – Marketing Operations & Market Research - Replicon

(2020-01 - 2023-01)

• Led marketing operations, revenue analytics, and market research initiatives supporting pipeline growth and GTM optimization in a B2B SaaS environment.
• Improved campaign effectiveness, funnel efficiency, and lifecycle visibility through CRM optimization, reporting automation, and analytics frameworks.
• Collaborated closely with marketing and sales teams to optimize SEO initiatives, lead quality, conversion tracking, and campaign performance.
• Built executive dashboards and reporting systems to monitor pipeline health, campaign ROI, and conversion trends.
• Managed high performing analytics and research teams, overseeing KPIs, performance management, and capability development.
• Partnered with C-suite leadership to translate market insights and growth analytics into strategic GTM recommendations.

Senior Project Coordinator (Market Research Leadership) - Brickwork India Pvt Ltd.

(2008-01 - 2020-01)

Progressive leadership experience across market research, consulting, analytics, technology, and client services.

Senior Business Development Executive - Aldius Consulting Group

(2008-01 - 2020-01)

Senior Analyst - First Financial Bank

(2008-01 - 2020-01)

Technical Support Officer - Convergys (Client: NetApp)

(2008-01 - 2020-01)

Software Engineer - Birlasoft (Client: General Electric)

(2008-01 - 2020-01)

Associate - Aditya Birla Minacs

(2008-01 - 2020-01)

Master of Science - Biotechnology - Garden City University, Bangalore