Anit Vadayil

Skilled in crafting compelling narratives that enhance brand visibility and foster public engagement.

Background includes managing successful PR campaigns, crisis communication, and media relations across various platforms. Strengths include strategic planning, content creation, and stakeholder communication. Made significant impacts by elevating brand awareness and improving client relationships through targeted public relations strategies.

Content Producer at Mathrubhumi (2023-05 – Present)

• Managed social media accounts to enhance audience engagement and reach.
• Content Creation & Client collaboration across all verticals of Mathrubhumi, ensuring seamless coordination and execution.
• Managed end-to-end celebrity relations, including talent coordination, event appearances, brand collaborations, and media engagements.
• Cover and coordinate events (MBIFL, Kappa Cultr...) for social media.
• Created and scheduled engaging content across multiple social media platforms.
• Collaborated with marketing teams to align campaigns with overall brand messaging.
• Edited and proofread articles for clarity, grammar, and style consistency.

Assistant Video Producer at Manorama News (2023-01 – 2023-04)

• Produced engaging news & entertainment segments for broadcast across multiple platforms.
• Analyzed website traffic metrics to refine content strategies effectively.
• Ensured all content adhered to best practices for SEO optimization including meta tags and headers.
• Created SEO-friendly content for websites and blogs, optimizing titles, descriptions, and keywords.
• Managed website content updates and ensured brand consistency across all platforms.

Video Producer at Asianet News (2019-03 – 2023-01)

• Produced engaging news segments for television broadcasts and online platforms.
• Collaborated with reporters to develop story ideas and script content.
• Conducted interviews to gather compelling audio and visual material for stories.
• Optimized content for SEO purposes.
• Monitored analytics and metrics to evaluate the performance of campaigns.
• Researched industry trends to enhance content relevance and audience engagement.

Sub Editor at Newsrupt Kerala (2018-07 – 2019-02)

• Developed social media content that increased audience engagement across various platforms.
• Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
• Brainstormed, researched and contributed content ideas that appealed to target audience.
• Monitored web analytics data to measure the effectiveness of SEO strategies.

Journalist Trainee at Reporter Tv (2017-11 – 2018-06)

• Identified local, national and international events to generate story ideas.
• Conducted research on current events to enhance coverage quality.
• Monitored breaking news updates to provide timely information on-air.
• Developed scripts for daily news broadcasts and special segments.
• Collaborated with production teams to prepare broadcast segments.
• Worked with editors to refine and elevate content for publication.

PG in Mass Communication – SCJ, MG University (2015 – 2017)

Graduation in BA Communicative English – St. Thomas College, Pala (2012 – 2015)