Content Producer at Mathrubhumi (2023-05 – Present)
- Managed social media accounts to enhance audience engagement and reach.
- Content Creation & Client collaboration across all verticals of Mathrubhumi, ensuring seamless coordination and execution.
- Managed end-to-end celebrity relations, including talent coordination, event appearances, brand collaborations, and media engagements.
- Cover and coordinate events (MBIFL, Kappa Cultr...) for social media.
- Created and scheduled engaging content across multiple social media platforms.
- Collaborated with marketing teams to align campaigns with overall brand messaging.
- Edited and proofread articles for clarity, grammar, and style consistency.
Assistant Video Producer at Manorama News (2023-01 – 2023-04)
- Produced engaging news & entertainment segments for broadcast across multiple platforms.
- Analyzed website traffic metrics to refine content strategies effectively.
- Ensured all content adhered to best practices for SEO optimization including meta tags and headers.
- Created SEO-friendly content for websites and blogs, optimizing titles, descriptions, and keywords.
- Managed website content updates and ensured brand consistency across all platforms.
Video Producer at Asianet News (2019-03 – 2023-01)
- Produced engaging news segments for television broadcasts and online platforms.
- Collaborated with reporters to develop story ideas and script content.
- Conducted interviews to gather compelling audio and visual material for stories.
- Optimized content for SEO purposes.
- Monitored analytics and metrics to evaluate the performance of campaigns.
- Researched industry trends to enhance content relevance and audience engagement.
Sub Editor at Newsrupt Kerala (2018-07 – 2019-02)
- Developed social media content that increased audience engagement across various platforms.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Monitored web analytics data to measure the effectiveness of SEO strategies.
Journalist Trainee at Reporter Tv (2017-11 – 2018-06)
- Identified local, national and international events to generate story ideas.
- Conducted research on current events to enhance coverage quality.
- Monitored breaking news updates to provide timely information on-air.
- Developed scripts for daily news broadcasts and special segments.
- Collaborated with production teams to prepare broadcast segments.
- Worked with editors to refine and elevate content for publication.
