Integrated Media Expert with 2 decades of experience in media planning, buying and digital marketing
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An integrated media professional with 19+ years of experience across agency and client. In my current tenure at IPG as Director Design and Investment, I manage clients for US and other Global markets, leading a team of 40+ members and responsible for ensuring seamless execution of media campaigns. Until early 2025 I was at Tata Consumer Pvt Ltd and led the media planning and buying function as Associate Media Director.
In my role @TCPL I have helped brands grow with effective media strategy and integrated media solutions and innovations that resonate well with the brand objectives.
Brand grew at a CAGR of 10% from FY20 to FY25. The Campaign "Namak Ho Tata Ka." from April- Aug24, the brand grew by more than 6 points in TOMA. Aromatic paper for Tata Tea Coffee Grand generated 10% increase in trials in OND 24. India's First Dual Anamorphic done in Kolkatta, Tata Tea Gold grew at 5% in FY24. More than 15+ awards and recognition received for consumer relevant, marketing and media first solutions across all brands at Tata Consumer from 2018 to 2025.
Director Media Planning and Buying at IPG Media Brands from July 2025 to present.
Associate Media Director at Tata Consumer Products from Mar 2018 to Jan 2025
General Manager - Planning and Buying at Madison Communications
MBA in Advertising and Public Relations .
