Anju Dwivedi
Associate Professor | Higher Education Professional | Curriculum & Student Development
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About
PhD in Marketing with 10+ years of academic experience across leading management institutions. Specializes in Marketing, Consumer Behaviour, and Quantitative Techniques, with a strong track record of research publications in Scopus-indexed journals. Experienced in designing and delivering postgraduate programs, leading international immersion initiatives, and conducting training for global participants across 15+ countries.
Recognized for combining academic rigor with industry-relevant teaching, and for contributing to curriculum development, research, and institutional growth.
Experience
Associate Professor - Narayana Business School - Ahmedabad
(2025-06)
- Post Graduate Diploma in Management | Fundamentals of Statistics
- Financial Mathematics
- Entrepreneurship Development Institute of India
Assistant Professor - Entrepreneurship Development Institute of India
(2024-05 - 2025-06)
- Post Graduate Diploma in Management | Marketing: A Primer for Entrepreneurs
- Entrepreneurship & Venture Development
Assistant Professor - Narayana Business School - Ahmedabad
(2016-01 - 2024-04)
- Master in Business Administration | Operations and Production Management
- Business Statistics
- Consumer Behaviour
Postgraduate Program Coordinator - Entrepreneurship Development Institute of India
(2024-05 - 2025-06)
Coordinated all aspects of the postgraduate program, ensuring effective academic operations, student engagement, and program success. Played a key role in designing and implementing curriculum activities, workshops, and field visits to enhance learning experiences.
Promotions Team Member - Entrepreneurship Development Institute of India
(2024-05 - 2025-06)
Contributed to the marketing and promotional efforts of EDII's academic and extracurricular activities, increasing visibility and stakeholder engagement.
International Immersion Program Coordinator - Entrepreneurship Development Institute of India
(2024-05 - 2025-06)
Planning, execution, and managing the international immersion program, including organizing visits, liaising with global partners, and ensuring a seamless experience for participants.
Global Immersion Program Coordinator - Narayana Business School - Ahmedabad
(2025-06)
- Led the successful expedition of the Singapore Global Immersion Programme at Singapore University of Social Sciences (25 Jan – 1 Feb 2026), providing students with international academic and industry exposure.
- Successfully established international academic collaborations through multiple Memoranda of Understanding (MoU's) with overseas higher education institutions.
- Strengthening the institution's international outreach by developing partnerships for collaborative teaching, research, faculty interactions, and student engagement.
Chairperson, Sports Club - Narayana Business School - Ahmedabad
(2025-06)
Led the planning and execution of intra- and inter-collegiate sports events, fostering student engagement, teamwork, and leadership.
Education
Doctor of Philosophy (PhD) - Marketing - Gujarat University (2023)
Master of Philosophy (MPhil) - Marketing - Gujarat University (2018)
Master of Business Administration (MBA) - Marketing - N.R. Institute of Business Management (2014)
Bachelor of Science (BSc) - Chemistry - St. Xavier's College, Ahmedabad (2012)
Higher Secondary Certificate (HSC) - Science (ICSE Board) - Seventh Day Adventist, Ahmedabad (2009)
