Ankit Kumar

Senior SEO Analyst having 4+ years of total experience. Specialized in technical SEO, on-page optimization, and content SEO for B2B SaaS and IT services websites. Proven track record managing 500+ page websites, resolving critical crawl and indexation issues, implementing structured data (JSON-LD/Schema), and driving organic visibility improvements.

Experienced in SEO auditing, log file analysis, redirect chain resolution, canonical tag implementation, interlinking at scale, and off-page SEO. Proficient with industry-standard tools including Screaming Frog, SEMrush and GSC.

Senior SEO Analyst at Finoit Technologies & Zapium (2023-03 – 2026-07)

• Executed comprehensive technical audits using Screaming Frog, SEMrush, and GSC — covering canonicals, redirects, crawl errors, and site architecture
• Diagnosed and fixed 301 redirect loops/chains, 404 errors, and orphan pages, reducing crawl waste and improving crawl budget efficiency
• Conducted in-depth log file analysis using SEMrush Log File Analyzer to identify and optimize crawl budget allocation
• Removed toxic backlinks using Google Search Console Disavow tool, protecting domain authority
• Helped achieve position #2 ranking for target keyword 'hospital maintenance management' — a competitive B2B SaaS term for Zapium.com
• Implemented JSON-LD structured data (Schema.org) for service pages and expert profile pages — improving rich result eligibility
• Published and on-page optimized 200+ blog posts using VS Code and WordPress — covering title tags, meta descriptions and heading hierarchy.
• Built a scalable internal linking structure connecting blogs to parent topic pages and service pages — improving topical authority and crawl depth.
• Part of the Fieldcircle to Zapium brand migration project — ensuring SEO continuity during site rebrand (redirects, canonical updates, content mapping)

SEO Executive at Redlemon Pvt. Ltd. (2021-01 – 2023-03)

• Built backlinks through guest posting, business directory submissions, and infographic outreach campaigns
• Conducted keyword research and tracked keyword rankings for multiple clients across different industry verticals
• Assisted in on-page SEO implementation for client websites

B.Tech in Electronics & Communication Engineering (ECE) – UPTU (2011-01 – 2015-01)

GATE Qualified (2019-01)