Professional with 14 years of marketing experience
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I am a cross-functional sales & marketing professional with a master’s degree in marketing from IILM-GSM & a bachelor’s degree in chemical science from Barkatullah University, Bhopal. I have extensive exposure to Brand Management, Digital Marketing, and Advertising for more than 14 years.
In my latest role at Berggruen Education Trust – UEI Global Pvt Ltd, I am responsible for managing 7 hospitality management colleges in 7 different cities. My primary role involves the management of education counselors, the generation of new lead sources – both online & offline, lowering the drop-out rate by empowering the academics cell, and the generation of revenue from other sources.
In addition to the above, I have also organized events successfully on-ground and online, thereby utilizing the available resources in my previous roles. During my tenure in the organization, I have been responsible for sharing information with various groups (B2B & B2C) in different geographies like the United Kingdom, Australia, New Zealand, Philippines & India.
Furthermore, I have had the opportunity to work with large internal teams in collaboration with external agencies to enhance the Brand Experience of the target audience. The internal team consisted of digital marketing managers, content writers, graphic designers, video editors, UX/UI designers, website developers, and offline marketing managers.
Over the course of my professional career, I have had the opportunity to work with various brands from B2B-SaaS, FMCG, Retail, Real Estate, Education, FMCD, QSR, Travel, Political Strategy, etc, over the years. This has allowed me to take challenges and help organizations become renowned brands among their target audience.
Agile, a result-oriented marketer with 14+ years of cross-functional marketing experience in providing integrated business and marketing solutions to a diverse set of businesses globally, including high-value individuals and fast-growing organizations. Equipped with a record of success in managing clients’ paid advertising through online platforms, including creating multiple Google & Facebook Ad campaigns that generated 4X revenue and 2.5X views on the search and social media platforms.
PGDM from IILM-GSM in New Delhi with dual specialization in Marketing & Finance.
