Ankit Singh

Results-driven Digital Marketer with over 5 years of expertise in campaign setup, quality assurance, publisher monetization, and CRM operations. Proficient in end-to-end campaign management, including sales order creation, targeting, validation, troubleshooting, and process automation. Experienced in collaborating with cross-functional teams to ensure precise campaign delivery and maintain operational excellence.

Demonstrates strong skills with Campaign Manager 360, Display & Video 360, Salesforce, JIRA, CODA, Google Analytics (GA4), SEO, paid advertising, content marketing, social media marketing, and data analytics. Known for enhancing campaign efficiency, mentoring team members, and driving process improvements through innovative technology and automation solutions.

Campaign Management Associate - Accenture

(2019-10)

• Manage end-to-end digital campaign setup, trafficking, and publisher-side monetization to maximize revenue.
• Create detailed sales orders, line items, targeting parameters, and structured campaign frameworks.
• Conduct rigorous QA validations prior to campaign launch to ensure delivery accuracy and optimal performance.
• Troubleshoot campaign issues promptly and resolve operational challenges to minimize downtime.
• Execute scheduled automation workflows to enhance operational efficiency and reduce manual tasks.
• Provide frontline support by addressing queries and mentoring new associates to boost team productivity.
• Collaborate with cross-functional teams, including sales, technical, and publishing units, to ensure seamless campaign execution.
• Maintain and update comprehensive operational documentation, driving continuous process improvements.
• Utilize Salesforce, JIRA, and CODA platforms effectively for campaign management and workflow optimization.

Bachelor - Journalism and Mass Communication - Mumbai University-Model College (2019)