Digital Marketing & Content Manager (IT & E-commerce) - Spiral Mantra - Noida, India
(2025-09)
- Own and spearhead end-to-end digital marketing architectures for both in-house IT projects and high-growth e-commerce clientele.
- Develop and execute comprehensive SEO-driven content strategies, high-intent keyword frameworks, off-page optimization blueprints, and unified social media editorial calendars.
- Manage strategic B2B partnerships, optimize listings on high-traffic referral networks, and orchestrate direct client relations and pre-sales technical coordination.
- Design multi-channel branding collateral and high-converting marketing graphics using Canva to enhance social media engagement.
English Copywriter (Hospitality) - RateGain - Noida, India
(2023-12 - 2024-08)
- Conceptualized and produced premium advertising copy and organic social content for top-tier hospitality clients across APAC and AMEA markets.
- Partnered closely with cross-functional creative teams, graphic designers, and videographers to successfully produce and launch multi-channel campaign assets.
- Acted as the direct point of contact for clients, managing communication pipelines and rapidly aligning content outputs with evolving campaign goals.
D2C Lifestyle Copywriter - Mensa House of Brands - Gurugram, India
(2022-08 - 2023-08)
- Crafted high-converting direct-to-consumer (D2C) copywriting assets including email workflows, social media ads, Product Detail Pages (PDPs), target landing pages, and interactive digital banners for major cosmetics and skincare brands.
- Led collaborative product ideation and market research for new product naming conventions and brand positioning initiatives.
- Interfaced directly with product development teams to ensure consistent brand compliance, regulatory adherence, and strict messaging standards.
Senior Content Writer (E-commerce & IT) - Infinity Soft Systems - Noida, India
(2021-02 - 2022-07)
- Managed multi-market content pipelines for Australian e-commerce platforms and New Zealand-based enterprise IT clients.
- Produced data-driven SEO blogs, website content architectures, direct-response ad copy, high-impact social media assets, email sequences, and metadata frameworks.
- Supervised off-page optimization strategies and referral directory listings to enhance domain authority and organic visibility.
SaaS Content Writer - YourFlow Pty Ltd (A VeriDoc Global Company) - Australia (Remote)
(2020-01 - 2021-01)
- Directed and established multi-channel B2B content strategies within highly technical blockchain and SaaS niches.
- Oversaw corporate website launches by writing original core web content and ensuring strict brand guideline alignment.
- Created optimized digital ad copy, behavioral email nurture tracks, and conversion-focused social media campaigns to power inbound lead generation.
Office Administrator & PR Assistant - Holistic Group - London, United Kingdom
(2018-03 - 2020-01)
- Conducted exhaustive media and journalist research utilizing Gorkana and related PR databases to secure earned media coverage.
- Drafted impactful press releases and coordinated media relation communications for prestigious architecture and real estate accounts.
- Supported large-scale media visibility initiatives for marquee clients including HLM Architects at the global MIPIM conference.
