Lead Product Designer | UX Research Leader | Design Strategist
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Strategic Product Designer and UX Research Leader with 9+ years of experience crafting data-driven solutions for high-impact digital products. Proven expertise in leading cross-functional teams, building UX research practices from ground up, and driving measurable business outcomes through user-centered design and research-led strategy. Demonstrated success in significantly improving user activation and engagement, establishing enterprise design systems, and scaling research teams.
Expert in transforming complex business challenges into intuitive experiences through qualitative and quantitative research, service design, and strategic design thinking.
Lead Product Designer at Ticketmaster (2023-10 – Present)
Leading NAM CMS product design, a white label platform serving 600+ Ticketmaster clients that enables clients to create highly configurable sites for their fans with maximum flexibility to customise every aspect of their experience. Driving end-to-end design strategy for this white label solutioning platform where clients can configure site appearance, logic, scheduling, email notifications, and fan communications. Establishing scalable design systems, conducting stakeholder workshops, and collaborating with engineering, product, and QA testing teams to deliver user-centric solutions.
Mentoring design team on creating scalable, accessibility-proof designs that maintain consistency across the Ticketmaster platform while ensuring design best practices and strategic thinking.
Senior Product Designer & UX Research Lead at Nykaa Pvt Ltd (2022-04 – 2023-09)
Founded and led UX Research practice from ground up, building and managing a UX research team while establishing research methodologies, documentation frameworks, and knowledge sharing processes. Established research operations infrastructure including research repository, participant recruitment processes, standardized testing protocols, and research insights distribution systems across organization. Owned design strategy for Nykaa Beauty, Fashion, and Man verticals across user management, exploration, and notification features while conducting user interviews, usability studies, and ethnographic research to inform product decisions.
Championed cross-functional collaboration between design, product, engineering, business, marketing, and QA testing teams to deliver cohesive experiences across multiple B2C e-commerce platforms.
Product Designer at Nykaa Pvt Ltd (2020-07 – 2022-03)
Pioneered user activation strategy across Nykaa Beauty, Fashion, and Man verticals, conducting comprehensive user research studies, journey mapping, and persona development that informed product-wide improvements. Executed multiple A/B experiments and usability tests, leveraging data analytics, heatmaps, and user behavior analysis to optimize onboarding flows and increase user retention. Delivered strategic design solutions that directly impacted user acquisition metrics, conversion rates, and activation KPIs across three product verticals.
UI/UX Designer at Cowrks Pvt Ltd (2018-10 – 2020-06)
Launched first version of Arrive (Visitor Management System) and Cowrks Connect (meeting room booking app), establishing design foundations and design system for enterprise product suite. Designed end-to-end iOS and Android experiences from concept to high-fidelity prototypes, creating unified design language ensuring consistency across mobile platforms. Worked on backend product Neucleus that helps configure client contracts, services, credits, and related operational workflows for the enterprise.
UX Designer at Yellowchalk Studios (2017-05 – 2018-10)
Collaborated with cross-functional teams and clients to design user-centric web and mobile applications, translating business requirements into intuitive interfaces through wireframing and prototyping. Enhanced product efficiency through targeted user research, usability testing, heuristic evaluation, and iterative design improvements based on user feedback. Developed design expertise in agency environment, managing multiple client projects delivering high-quality UX/UI design solutions within tight deadlines.
Master's Diploma in Interaction Design – NICC (International College of Design and Technology) (2015-06 – 2017-06)
MBA in Information Systems – Bharathiyar University (2015-06 – 2017-06)
BE in Electronics & Communications – Oriental University (2010-06 – 2014-06)
