Ankita Singh

MBA graduate specializing in Marketing and Human Resource Management with hands-on experience in retail lending, customer relationship management, and data-driven marketing. Skilled in customer segmentation, Excel-based data analysis, and Tableau visualization. Proven ability to work in target-driven environments and contribute to business growth through analytical problem-solving and strategic thinking.

Marketing Analyst Intern - PE (Company Name)

(2025-01)

• Analyzed customer data to identify preferences, behavior patterns, and emerging trends to support targeted marketing campaigns.
• Developed customer segmentation models based on demographics, purchasing behavior, and engagement metrics, improving campaign targeting accuracy.
• Cleaned and organized large datasets using Microsoft Excel (VLOOKUP, pivot tables, data sorting) to prepare data for analysis.
• Collaborated cross-functionally with team members to make data-driven marketing decisions using real customer insights.

Junior Relationship Officer - Axis Bank - Retail Lending SBB Business Loan Branch

(2024-06 - 2024-09)

• Managed client relationships and provided end-to-end customer service for retail lending and business loan products.
• Processed loan applications and ensured compliance with branch operations procedures and documentation requirements.
• Consistently met performance targets in a fast-paced, results-driven banking environment.
• Built and maintained positive customer relationships, contributing to high client satisfaction and repeat engagement.

Master of Business Administration (MBA) - Marketing & HRM - Buddha Institute of Technology (2024 - 2026)

Bachelor of Commerce - Deen Dayal Upadhyay University (2021 - 2024)

Intermediate - Ratna Memorial Public School (2020 - 2021)

Matriculation - Little Scholar Academy (2018 - 2019)