Annesha Baruah

MBA graduate specializing in Human Resources & Marketing with 2.5+ years of experience in HR and business operations within a fast-paced D2C startup environment. Hands-on experience across end-to-end recruitment, talent acquisition, candidate screening, interviewing, onboarding, HR operations, employee engagement, attendance and leave management, payroll coordination, performance management and employee relations. Experienced in working directly with leadership and cross-functional teams on manpower planning, hiring requirements and employee lifecycle activities.

Strong communication, stakeholder management and analytical capabilities with an interest in building a career in HR Generalist, People Operations and Talent Acquisition.

HR & Marketing Executive at LITTLEBOX INDIA (2025-04 – Present)

Managed the end-to-end recruitment lifecycle across multiple business functions and coordinated with leadership and functional stakeholders. Additional responsibilities included website personalization, conversion rate optimization and digital marketing initiatives.

• Managed the end-to-end recruitment lifecycle across multiple business functions, including candidate sourcing, resume screening, HR interviews, candidate evaluation and coordination with department heads.
• Coordinated hiring requirements with leadership and functional stakeholders based on business and manpower needs.
• Planned and executed employee onboarding and induction programs for new hires.
• Maintained employee records, attendance, leave records and HR documentation.
• Coordinated payroll inputs and supported employee lifecycle activities.
• Assisted in performance review cycles, employee feedback and appraisal-related activities.
• Organized employee engagement activities, team initiatives and workplace programs to support employee experience and retention.
• Handled employee queries and supported implementation of HR policies and internal processes.
• Collaborated with cross-functional teams to ensure smooth communication and execution of HR activities.
• Worked on website personalization, conversion rate optimization and digital marketing initiatives.
• Used Google Analytics and performance data to evaluate digital initiatives and identify improvement opportunities.
• Collaborated with design, product and marketing teams on customer engagement and website optimization.
• Developed an understanding of business operations, customer behavior and data-driven decision making.

Business Development Manager at THE5CBM (2022-01 – 2023-12)

• Built and maintained client relationships through regular communication and follow-ups.
• Managed lead generation activities and maintained structured client information.
• Coordinated meetings, follow-ups and stakeholder communication.
• Maintained CRM records and supported business development operations.
• Developed strong relationship management, communication and negotiation skills through direct client interaction.

Master of Business Administration in Marketing & Human Resources