Annette J

Medical copywriter who can weave a special brand story for all your marketing collateral.

Get the word out about your brand - medical device, pharma product or healthcare service through skillfully woven stories, Veeva-proof messaging and campaigns that drive results.

My work experience:

Medical Copywriter (remote) for CI Group, New Jersey

Oct 2021-present

• Led the medical copy development of several projects, for a global medical devices company (Becton Dickinson, BD)
• Enabled clients to grow their customer base through creation of compelling messaging frameworks, brand success models for medical device portfolios, engaging customer-facing presentations, brochures, email and social media campaigns, etc
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Created marketing solutions, by weaving strategic, research-based copy pathways/stories that fit within product’s regulatory positioning.
• Collaborated with Art & Creative directors, account managers and copy director, to deliver projects within tight timelines
• My copy empowered clients to quickly turn out Veeva-approved, globally recognized marketing materials.
• Proved successful working within tight deadlines and a fast-paced environment.
• Developed strong communication and organizational skills through working on group projects.
• Captured the voice and essence of clients’ unique brand, showcasing what the brand stands for to internal and external stakeholders
• Used critical thinking to break down problems, evaluate solutions and make project management decisions.
• Deliverables include: presentations (portfolio, clinical, sales, training), sales brochures, campaign messaging, email campaigns, social media campaigns etc. All content is referenced in AMA style and supported for Veeva (MLR) reviews.

2019-Present

• Drove high quality leads to client websites through high quality, high value, research-based Copy - Applying search Engine Optimization (SEO) best practices to articles, blogs, landing pages such as capability pages, case studies, white papers and technical guides;
• Spearheaded development of content strategy, Social Media Marketing, website management within Wordpress, hosted on Bluehost
• Wrote and edited high-quality content and visually impactful programs with exciting, captivating, and authentic approach.
• Performed keyword research to optimize content for SEO.
• Completed thorough research into assigned topics.

Freelance Content Writer, SEO/SEM specialist for Cox eLearning Consultants LLC., Livermore, CA

2020-2022

• Developed thought provoking SEO based actionable blogs for client websites
• Learned about and recommended changes to website content and linking to improve SEO positions for target keywords.
• Improved business lead generation through in-depth market research for the publication of Market Research Reports.
• Active team member responsible for driving digital marketing strategy results by creating short form content for social media marketing for clients, improved client webpage targeting & ranking by creating optimized meta-tags for web pages.

June 2014-Oct 2019

• Developed thought provoking SEO based actionable blogs and product related articles for client websites. 
• Industries served includes healthcare, Automotive, Lifestyle etc. 
• Writing was geared towards American, Australian and European audiences (B2C). 
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Researched and implemented search engine optimization recommendations

Nov 2014-Feb 2017

• Developed monthly newsletters
• Networking to enlarge Alumni Association
• Managed Alumni events end-to-end including budgets
• Social media management: LinkedIn and Facebook

2013-2015

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. 
• Wrote and edited high-quality, research-backed content under deadline pressure with exciting, captivating, and authentic approach.
• Provided writing support for various projects and departments.
• Trained new writers on academic writing best practices and policies

January 2010– May 2012

• Managed Medical Writing project deliverables and workflow, creating timelines and co-ordinating cross-functional teams
• Assisted with Managing Clients for each project: Interaction with EU and US clients to manage project expectations between both parties
• Effectively managed documentation in compliance with internal quality standards.
• Responsible for ensuring that Projects were in compliance with internal quality standards
• Strategically co-ordinated workflows to reduce rework and meet timelines
• Assisted with Pre-sales Proposal Writing

B.Pharm, MBA