Ansh Pandey

Motivated BBA student aspiring to become a performance marketer, with knowledge of digital marketing, Facebook Ads, and Google Ads, looking to contribute to effective marketing campaigns and business growth.

Performance Marketing Intern - Kiganto - Gurgaon

(2026-05)

• Managed and optimized Meta ad campaigns across multiple industries, including real estate and trading education, with a total ad spend of ₹2 lakhs.
• Successfully handled lead generation campaigns for real estate with ₹90,000 ad spend and generated 170 quality leads.
• Successfully managed lead generation campaigns for trading courses with ₹1.10 lakh ad spend and generated 733 leads.
• Worked on audience targeting, campaign optimization, budget scaling, and creative testing to improve ad performance and lead quality.
• Analyzed campaign performance using key metrics such as CPC, CPL, CTR, and ROAS to make data-driven optimization decisions.

Digital Marketing Intern - Book Asia DMC - Ramnagar

(2025-07 - 2025-08)

Interned at Book Asia DMC, a travel agency, where marketing primarily relied on social media posting and cold calling.

• Introduced Meta Ads as a new digital marketing channel and managed awareness and engagement campaigns with a combined monthly budget of ₹20,000.
• Improved brand visibility, increased audience engagement, and contributed to generating customer inquiries through paid campaigns.

Bachelor of Business Administration (B.B.A.) - Marketing - Graphic Era Deemed University (2023 - 2026)

Senior Secondary (XII) - Science - Mother'S Glory Public School, Nainital (2022 - 2022)

Secondary (X) - Mother'S Glory Public School, Nainital (2020 - 2020)