Anshu Singh

Influencer Marketing professional with 4 years of overall professional experience, including 2+ years in creator acquisition, onboarding, activation, affiliate marketing, campaign execution, seller onboarding, and client servicing. Currently working on the Meesho Creator Program, managing 300+ creators monthly while also driving seller acquisition and onboarding for influencer marketing initiatives. Experienced in creator engagement, seller pitching, campaign coordination, performance tracking, and stakeholder management.

Growth Manager, Influencer Marketing - Meesho — Growth Manager, Influencer Marketing; Payroll: Akal Information Systems Ltd.

(2024-09)

• Drive end-to-end creator acquisition, onboarding, and activation for the Meesho Creator Program.
• Onboard and activate 300+ creators monthly across Instagram, YouTube, Facebook, and Telegram.
• Manage seller acquisition and onboarding for Meesho’s Influencer Marketing program through outbound calling and program pitching.
• Guide sellers through the Influencer Marketing enrolment process on the Meesho seller portal and enable participation in affiliate-led campaigns.
• Guide sellers through affiliate commission setup within the applicable program range to enable creator-led product promotion.
• Coordinate with onboarded sellers to make their products available for creator discovery and promotion.
• Engage with creators to encourage relevant product selection and creator-led video/content creation.
• Communicate campaign briefs, content requirements, timelines, and deliverables to creators.
• Track creator and seller participation and campaign performance using Google Sheets and Excel.
• Collaborate with cross-functional teams to ensure smooth execution of influencer and affiliate marketing initiatives.

Executive, Client Servicing - IndiaMART InterMESH Ltd.

(2022-07 - 2024-08)

• Managed client communication, account servicing, relationship management, and issue resolution.
• Identified client requirements and business opportunities through regular interactions and proactive follow-ups.
• Drove upselling and cross-selling by recommending relevant products and service upgrades based on client needs.
• Contributed to business development and revenue growth by identifying opportunities within the existing client base.
• Built and maintained strong client relationships to support customer satisfaction, retention, and repeat business.
• Coordinated with internal teams to ensure smooth service delivery and resolve client concerns effectively.

MBA - Madan Mohan Malaviya University of Technology, Gorakhpur (2022 - 2022)

B.Com - Deen Dayal Upadhyaya University, Gorakhpur (2020 - 2020)