Anshul Upadhyay

Results-driven Social Media Manager with 2+ years of experience managing brand accounts across international markets including Australia, Canada, UAE, and the UK. Specializes in organic content strategy, short-form video scripting, audience localization, and performance-driven execution. Proven track record of generating 4M+ organic reach and 847K+ total engagement across multiple client accounts without paid ad spend.

Social Media Manager - Cyberinfomines Technologies Pvt. Ltd.

(2025-12)

• Build and execute monthly content strategies for client brands and in-house pages across multiple industries.
• Write short-form video scripts for Reels, Shorts, and social campaigns optimized for engagement and reach.
• Manage creative deliverables end to end — from briefing designers to final approvals and publishing.
• Analyze platform analytics weekly and implement data-driven content optimizations.

Social Media Manager - Byte Digital Agency

(2025-04 - 2025-12)

• Managed social media accounts for brands across Australia, Canada, and India simultaneously.
• Created monthly content strategies, editorial calendars, and platform-specific content plans.
• Wrote captions and short-form video scripts adapted to each market's tone, trust signals, and CTA preferences.
• Coordinated with designers and editors to ensure consistent, on-schedule content delivery.
• Tracked performance metrics and implemented improvements based on save rate, comment quality, and reach data.

Digital Marketing Executive - Dtroffle Info Pvt. Ltd.

(2024-04 - 2025-03)

• Executed social media campaigns and content marketing initiatives across brand accounts.
• Assisted in content creation, SEO, and performance tracking for client campaigns.
• Conducted competitor research and audience analysis to inform content strategy decisions.
• Supported lead generation and brand awareness campaigns across digital channels.

Marketing & Sales Intern - Urbantract Pvt. Ltd.

(2024-01 - 2024-03)

• Assisted in marketing campaigns and sales outreach initiatives.
• Conducted market research and customer engagement activities.
• Supported lead generation and business development efforts.

MBA - Digital Marketing - GLA University (2024)

Bachelor of Commerce - Commerce - Dr. B.R. Ambedkar University, Agra