Anubhav Pandey

Experienced product management professional with 9 years of Marketing experience. Skilled in strategic planning, market analysis, and product lifecycle management. Known for strong communication, problem-solving abilities, and results-driven mindset.

Conducted market analysis and crafted targeted go-to-market strategy for Kenacort Buccal

Paste and Poliexar, focusing on competitive positioning and customer engagement.

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Increased market share by spearheading successful execution of “Deliver the Difference”

campaign for Kenacort resulting in 2% gain in Market share with EI of 116 to be market leader in the RPM.

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Coordinated with creative agencies to design communication concepts for ATL and BTL activities.

•Executed strategic ideation for Kenacort line extension, leveraging customer feedback for product development. Oversaw strategic marketing efforts for Aquaviron and Derma portfolio, optimizing campaigns for Ozewid and Asacbiol to achieve business objectives.

• Developed and executed "One for All Oze for All" campaign to enhance Rx EI of 168 at Derma, achieving significant market growth from 15th to 3rd place in two years.
• Hands on experience in divisional promo budget planning, supply demand planning and target setting.
• Engaged KOL HCPs in more than 50 conferences and executed more than 200 CMEs with 2 ISP. Crafted strategic campaign '3s: Speak, Screen, Solve' aimed at positioning testosterone as a treatment option for male hypogonadism associated with diabetes.
• Developed and disseminated first-ever article addressing aqueous testosterone application in male hypogonadism to enhance clinical understanding within the endocrinology community.

MBA: Pharmaceutical Marketing

NMIMS - Mumbai, 2017

B.Pharm: Pharmaceutical

SITM College - Lucknow, 2013