Anubhuti Benara

Research, insights, and market intelligence professional with 4+ years of consulting experience in commercial strategy, competitive intelligence, and primary & secondary research.

Background in global life sciences and consumer markets, with hands-on experience translating research into real-world business decisions. Seeking remote or hybrid research, insights, and strategy roles.

Freelance Research Consultant at The 23 Watts (PR & Communications Firm) (2025-11 – 2025-12)

• Conducted in-depth market and company research to identify emerging brands requiring PR and communications support.
• Analysed sector trends, funding activity, leadership visibility, and brand presence across industries.
• Developed structured research outputs to support client pitching and strategic outreach.

Knowledge Management Associate – Commercial Strategy at ZS Associates (2021-06 – 2024-05)

• Supported global consulting teams through end-to-end primary and secondary research across US and EU markets.
• Conducted expert interviews with industry stakeholders, KOLs, and SMEs to generate strategic insights.
• Built competitor profiles, leadership mapping, and market landscape analyses using Bloomberg, Refinitiv, and Gartner.
• Delivered executive-ready summaries, battlecards, and insight decks for partner-level discussions.
• Mentored junior analysts on research methodologies, storytelling, and quality assurance.

Google Ads Specialist- Adwords (US & Canada market) at Fidelity Information Service (a third party to Google) (2018-06 – 2019-06)

• SEO, account optimization, pay per click instructions

MBA in Finance – Amity Business School

BBA in Finance & Marketing – Symbiosis Centre for Management Studies