Anushiya

An ambitious and highly skilled SEO Analyst with 2 year of experience in optimizing websites to drive significant organic growth. Expertise in on-page and off-page SEO, technical optimization, and content strategy. Eager to apply my analytical mindset and creativity to elevate search engine rankings and contribute to the success of dynamic digital marketing campaigns.

SEO Analyst - Nibav Lifts Private Limited

(2025-07)

• Optimized WordPress website pages, meta titles, descriptions, headings, and content to improve Google search rankings.
• Improved YouTube channel performance by optimizing video titles, descriptions, tags, and thumbnails for better engagement.
• Conducted keyword research and competitor analysis using SEMrush and Google Search Console to identify SEO opportunities.
• Fixed technical SEO issues such as crawl errors, sitemap updates, and site speed improvements to ensure smooth indexing.

SEO Analyst - Azasoft

(2024-06 - 2025-07)

• Managed and optimized SEO strategies for 4+ client websites.
• Conducted keyword research, technical SEO audits, and implemented on-page improvements.
• Built high-quality backlinks and increased domain authority through ethical off-page SEO practices.
• Tracked website performance using Google Analytics; contributed to a 40% increase in organic traffic.
• Collaborated with content writers to produce SEO-optimized articles and web pages.
• Prepared and delivered monthly performance reports and actionable insights to stakeholders.

Email Marketing Specialist - Webberax

(2022-01 - 2022-03)

• Designed and executed targeted email marketing campaigns to engage audiences and drive conversions for various client projects.
• Managed and segmented email lists to ensure effective targeting and personalization, enhancing customer interaction.
• Created engaging email content, including subject lines, body copy, and calls-to-action, which contributed to improved open and click-through rates.
• Analyzed campaign metrics, such as open rates and click-through rates, to identify trends and optimize future campaigns.
• Coordinated with the design team to ensure email templates were visually appealing and mobile-responsive.

SSLC - Sarah Tucker Higher Secondary School (2014-01 - 2015-01)

HSC - Sarah Tucker Higher Secondary School (2017-01 - 2018-01)

B.Tech - Francis Xavier Engineering College, Tirunelveli (2019-01 - 2022-01)