Anushka Chouhan

Curious and growth-oriented digital marketing enthusiast with experience in SEO, content strategy, website management, and digital campaigns. Passionate about understanding user behavior, leveraging data-driven insights, and developing engaging digital experiences that connect brands with their audiences. Strong understanding of consumer and audience psychology, with a keen interest in media, branding, and communication-driven roles.

Digital Marketing Intern at Digital BanJao (2024-01 – Present)

• Conducted keyword research, optimized meta tags, and implemented on-page SEO strategies to improve website visibility and performance.
• Developed demo brand and e-commerce websites using WordPress and WooCommerce, incorporating UX principles to enhance user experience and engagement.
• Assisted in planning, setting up, and optimizing Google Ads and Meta Ads campaigns focused on lead generation and campaign performance.
• Created and managed Google Business Profile listings to strengthen local search presence and online visibility.
• Utilized Google Workspace (Docs, Sheets, and Slides) for campaign reporting, data analysis, and cross-functional collaboration.

Digital Content & Media Intern at I Hear You (2025-01 – Present)

• Supported creation and scheduling of digital content for awareness and engagement initiatives.
• Conducted content research to ensure messaging aligned with target audience needs.
• Assisted in managing online communication and engagement across digital platforms.
• Collaborated with team members to meet content deadlines and campaign objectives.
• Gained hands-on experience in digital communication, content coordination, and media support.

Performance Marketing Analysis - Minimalist at Independent Portfolio Project

• Developed funnel-based content strategies, creative themes, audience segments, and KPI-focused growth recommendations.
• Created 10+ marketing hooks based on audience pain points, motivations, and consumer behavior insights.

Bachelor's in Psychology – Shri Vaishnav Vidyapeeth Vishwavidyalaya (2023-01 – 2026-01)

Practical Diploma in Digital Marketing – Skills Elephant