Aparajita Das

Dynamic Content Manager with 7+ years of experience in pharma, healthcare, and industrial sectors. Expertise in bilingual (English & Bengali) content creation, SEO strategy, and social media management. Proven ability to boost engagement, brand visibility, and digital performance.

Content Writer at Eskag Pharma Pvt. Ltd. (2023-01 – Present)

• Managed website content, blogs, articles, guest posts, and PRs for WBCIL.
• Build strong content strategies for WBCIL's social media handles, including LinkedIn/Facebook. Handles email marketing for WBCIL from writing to execution.
• Led organic social media growth on LinkedIn & Facebook; handled GMB, and YouTube scripts.
• Created and managed bilingual blogs for Suvida, Suvida 72, Aparajita Pregnancy Kit websites and their social media handles.
• Build social media calendars and make creatives and handles for Suvida's Facebook page.
• Developed SEO-friendly content for Eskag Sanjeevani Hospitals and Eskag Pharma corporate websites.
• Handles Eskag Sanjeevani PR, guest posting, social media
• Designed creatives using Canva and enhanced content productivity using ChatGPT and other AI platforms.
• Crafted corporate and third-party manufacturing website content for Eskag Pharma Pvt. Ltd.
• Editing and proofreading contents
• Doing Live session for Facebook and Insta for Suvida page
• Interviewing Doctors and healthcare professionals for Eskag Sanjeevani Hospitals
• Done PRs for newspapers like the Hindu, The Times of India, the business standard, the telegraph, Forbes magazine and more
• Enhanced brand visibility and audience engagement through bilingual content creation and strategic social media management.
• Established a comprehensive interview framework for freelance writers, improving team collaboration and content alignment with brand voice.
• Using multiple AI tools like Gemini, writesonic, grok, you.com.

SEO Content Writer at Nerdy Turtlez (2021-05 – 2023-01)

• Produced search-optimised content with strong keyword integration.
• Collaborated with cross-functional teams to develop engaging content that improved user engagement and retention, fostering a community of learners.
• Writing onpage, offpage blogs, PRs, guest posting.

Content Writer at UMZ Technologies (2020-11 – 2021-04)

• Delivered blogs, articles, website and SEO web content.

YouTube Scriptwriter at Skylimit Pvt. Ltd. (2019-10 – 2020-10)

• Crafted engaging scripts for YouTube and digital platforms.

B.Sc – West Bengal State University (2016-01)