Apoorv Agarwal
Senior Product Manager with 6+ years experience building B2C products at scale - combining hands-on engineering depth with marketplace product ownership
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About
Senior Product Manager with 6+ years experience building B2C products at scale - combining hands-on engineering depth with marketplace product ownership. Built and shipped an ML dynamic pricing model (not just directed it), driving +33% daily rides and doubling driver acceptance rates. Deep two-sided marketplace experience across ride-hailing and public transit; track record of finding the behavioral misread behind underperforming metrics and correcting course with field-grounded decisions.
Experience
Product Manager at NAMMA YATRI (PREVIOUSLY PART OF JUSPAY) (2023-04 – Present)
- Built ML dynamic pricing model with data engineering - drove 33% rise in daily cab rides, doubled driver acceptance rate (20%→40%)
- Scaled bus ticket conversion from <2% to 25% via In-Bus QR; grew bookings 3x in 4 weeks, unlocking 100x TAM (300K daily commuters)
- Improved long-term driver retention by 3.8% and cut median idle time by 32% by shipping a 'Forward Dispatch' feature
- Slashed map API costs by 30% (₹2 Cr/year) by architecting a de-risked, hybrid OSRM engine, and then pivoted the product roadmap from diminishing-return optimizations to higher-impact growth initiatives
- Owned product integration in Google partnership, doubling average ticket conversion to 15% by resolving core UX & latency bottlenecks
- Reduced pre-trip cancellations by 26% by leading the launch of a 'pickup adjustment' feature to solve GPS inaccuracies at pickup
- Contained a brand safety crisis by shipping Edit Destination feature, creating a transparent flow for a problem affecting ~2000+ rides/day
- Launched Namma Transit on ONDC - became #1 metro ticketing app in Bangalore by securing BMRCL compliance authorization
Product Manager at BYJU'S (2020-06 – 2023-04)
- Grew free-to-paid conversion from 0.3% to 4% by shifting from freemium to premium product model
- Increased onboarding completion for North American product from <40% to 50%+ by removing friction inherited from the India product
- Increased weekly time-in-product by ~25% via home screen simplification
- Achieved 95%+ open rates on parent progress reports by switching from in-app to Whatsapp
Software Engineer at TURTLEMINT (2017-06 – 2018-06)
- Built and maintained motor insurance platform serving 15K+ digital distribution partners
- Designed and implemented automation framework that reduced core platform processing time ~50%
Software Engineer at STEALTH MODE STARTUP (2015-11 – 2017-05)
- Ensured timely delivery of production & ready-to-ship 150+ APIs for inventory & vendor management
- Onboarded 20+ customers with 50+ retail stores/restaurants by providing new product offerings
Software Engineer at HEWLETT PACKARD (2014-07 – 2015-11)
- Solved 25% of total critical customer tickets in Meridio for Fortune Top 100 companies
Education
Masters of Business Administration in Business Administration – INDIAN INSTITUTE OF MANAGEMENT, LUCKNOW (2018 – 2020)
Bachelor of Engineering in Computer Science – VIT UNIVERSITY, VELLORE (2010 – 2014)

