Founder at BetterInc (2024-06 – Present)
- Founded a boutique practice with a two-fold offering: brand and strategy consulting for individuals and MSMEs, and a counselling/coaching division focused on personal branding, success, happiness and purpose.
- Advised artists, entrepreneurs, MSMEs, individuals on strategy, positioning, and personal brand development to enhance professional growth.
- Provided strategic and personal/professional guidance to clients, focusing on structuring ambiguity and enabling sustainable execution.
Assistant Vice President – New Initiatives & Head of Brand at Greycaps India Pvt. Ltd. (2023-01 – 2023-03)
- Progressed from intern to Assistant Vice President in nine years, working across departments and divisions of an education-focussed organisation.
- Led the brand function across physical and digital assets, new intellectual properties and strategic initiatives, while contributing across product, content, publishing, digital and internal communications.
- Created a leadership-development training module from scratch, applying psychology training to leadership and behavioural development, pilot being with NetApp.
- Worked with major organisations and brands including Tata Sons, TCS, NetApp, Birla, NSE and UpGrad.
- Led creation of INDx - a young adult focussed initiative to bring the entrepreneurial ideas of school children to the mainstream.
National Head – Brand & Strategy at Greycaps India Pvt. Ltd. (2020-07 – 2023-01)
- Led national strategy development for educational programs and services.
- Developed partnerships with key stakeholders to drive curriculum improvements.
- Managed cross-functional teams to enhance operational efficiency across regions.
- Partnered with educational institutions to develop and implement innovative learning programs.
- Led creation of One Min Learning - an app-first (with website) initiative of digital courses for young adults across topics such as career, finance, GK, employability, sustainability, etc.
Senior Manager – Product Engagement at Greycaps India Pvt. Ltd. (2019-08 – 2020-06)
- Led cross-functional teams to develop innovative training programs for educators.
- Managed project timelines and resources to ensure timely completion of initiatives.
- Facilitated workshops to enhance learning methodologies and instructional design.
- Developed and facilitated product engagement programs to enhance client engagement, personally interacting with 120 schools in the Bengaluru city zone alone.
- Conducted market analysis to identify trends and inform strategic planning decisions.
Senior Manager – Content & Product Development at Greycaps India Pvt. Ltd. (2017-11 – 2019-08)
- Created new products and IPs including Knowledge Tribe, Teacher Tribe, India Awareness Program, and others, enhancing educational offerings and expanding brand reach.
- Co-created and led digital endeavours and helped shape internal community initiatives including Knowledge Tribe, spanning site and magazine formats.
- Led cross-functional teams to develop strategic initiatives and improve operational efficiency.
- Promoted learning initiatives to enhance student outcomes.
- Refined and proofread content to improve clarity and coherence for target audiences.
- Digital assets - Teacher Tribe, Knowledge Tribe, Knowledge Gifts launch + management.
Manager – Content Development at Greycaps India Pvt. Ltd. (2015-11 – 2017-11)
- Oversaw daily operations, optimizing workflow and resource allocation.
- Facilitated team meetings to align on project updates and operational strategies.
- Contributed to the mission of enhancing education through organizational efforts.
- Actively contributed as writer and curricula developer to product line being developed at the time, especially for life and future skills (Stepping Stones), while co-creating Teacher Tribe magazine.
- Crafted customized writing strategies to meet specific client objectives.
- Contributed to creation and testing of Play and Learn - a quiz-based learning website focussed on gamifying GK and personality development.
- Created educational programs to expand learning opportunities for diverse audiences.
- Actively contributed as writer for General Science, EVS and Computer Science textbooks, and a monthly GK magazine - Global Awareness Program, with an annual footprint of 8L students at the time.
- Refined and proofread content to improve clarity and coherence for target audiences.
Assistant Manager – Content Development at Greycaps India Pvt. Ltd. (2014-11 – 2015-11)
- Created educational programs to expand learning opportunities for diverse audiences.
- Actively contributed as writer for General Science, EVS and Computer Science textbooks, and a monthly GK magazine - Global Awareness Program, with an annual footprint of 8L students at the time.
- Refined and proofread content to improve clarity and coherence for target audiences.
Executive – Content Development at Greycaps India Pvt. Ltd. (2013-11 – 2014-11)
- Crafted customized writing strategies to meet specific client objectives.
- Contributed to creation and testing of Play and Learn - a quiz-based learning website focussed on gamifying GK and personality development.
Writing Consultant at Greycaps India Pvt. Ltd. (2013-08 – 2013-11)
Writing Intern at Greycaps India Pvt. Ltd. (2013-06 – 2013-08)
Service Delivery Intern at Wipro Limited (2012-06 – 2012-08)
