Aranga R
Digital Marketing Executive | SEO Analyst
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About
Results-driven SEO Analyst with 3 years of experience in keyword research, on-page SEO, off-page SEO, technical SEO, and content strategy. Proven ability to improve website visibility and organic traffic through data-driven SEO techniques. Experienced with Google Analytics, Google Search Console, and SEMrush, with working knowledge of Google Ads, Meta Ads, and Generative Engine Optimization (GEO).
Experience
SEO Analyst at Hoztox Technologies (2026-07 – Present)
- Analyze organic performance using Google Analytics, Google Search Console, and SEMrush to identify growth opportunities
- Conduct keyword research, competitor analysis, and SEO audits to guide search strategy
- Plan and implement on-page SEO, off-page SEO, and technical SEO improvements
- Track keyword rankings and prepare regular performance reports with actionable insights
- Optimize content for search engines and AI-driven generative engines (GEO)
SEO Analyst at Up2Tech Pvt Ltd (2024-04 – 2026-07)
- Developed and executed keyword strategies to improve search rankings and organic traffic
- Performed on-page SEO including meta tags, headings, content optimization, and internal linking
- Implemented off-page SEO strategies including link building and outreach
- Improved website performance through technical SEO and PageSpeed optimization
- Monitored traffic with Google Analytics and Search Console; tracked keyword rankings and prepared performance reports
- Created SEO and GEO-focused content strategies for organic growth
- Conducted SEO audits and collaborated with content and design teams to fix website issues
- Assisted in Google Ads and Meta Ads campaign setup, targeting, and keyword planning
- Managed social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, Twitter) and analyzed performance to optimize content strategy
Education
Bachelor of Commerce in Co-operation; Specialized in Accounting and Business Studies – St Joseph's Arts and Science College, Pavaratty, Kerala, India (2021 – 2024)
Higher Secondary (Plus Two) in Commerce – St Joseph's HSS, Pavaratty, Kerala, India (2019 – 2021)
