Aranyaka Tandon

As an aspiring business and marketing analyst, I not only strive to work at the limits of my potential and capabilities, but beyond it. Corporate Strategy and Brand Positioning enthusiast.

Marketing Project Intern | Marketing Strategy at Comet (Grails Marketing Pvt Ltd) (2026-07 – Present)

Currently pursuing a marketing internship at the reputed sneakers brand Comet

• Conducted retail marketing research by auditing customer interactions with products and store staff, generating insights to improve the accuracy of consumer behavior data and merchandising decisions.
• Supported data-driven marketing decisions through verification of customer analytics, ensuring reliable behavioral datasets for retail performance evaluation and consumer insight generation.

Digital Marketing Intern | Marketing Strategy at Smarttopia Edu Tech Pvt Ltd (2026-05 – 2026-07)

• Sales Funnel Management: Spearheading the optimization of a high-volume sales funnel, managing a pipeline of 3,470+ total leads
• Marketing Funnel Creation: Utilizing granular lead response breakdowns to design targeted communication workflows, successfully identifying and nurturing a segment of 44 high-intent/hot leads and 360+ follow-up prospects.
• CRM System Tracking: Owning end-to-end data health and CRM system tracking; categorized thousands of leads across dynamic response statuses to ensure zero lead leakage.
• Go-To-Market (GTM) Strategy: Analyzing market demand and high-intent segments to refine GTM strategies, identifying Artificial Intelligence (17.7%) and Full Stack Development (14.5%) as the top interest drivers out of 10+ tech domains.

Social Media Marketing Intern | Marketing at India Lost And Found (ILF) (2026-01 – 2026-06)

• Learnt the concept behind digital storytelling and applied it in the formulation of initiatives to reposition cultural heritage as an engaging, youth-centric narrative
• Assisted in designing high-impact social media campaigns by blending historical insight with contemporary content trends
• Leveraged audience behavior insights to drive engagement and improve content performance across platforms (application of consumer psychology)
• Contributed to building a distinctive brand voice centered on nostalgia, identity, and cultural preservation (application of 'Brand identity'/ Branding)
• Played a key role in transforming passive content into interactive, shareable experiences (Application of Consumer Experience Building concept)

CSR Marketing Strategist | Donor Retention Strategy at Akshaya Patra Foundation (2025-11 – 2026-01)

• Worked on CSR donor retention strategy along with marketing campaigns to improve brand reach and connection.
• Developed a Comprehensive Donor Retention Strategy aimed at mitigating compassion fatigue and strengthening the 'personal connect' for high-value individual donors.
• Designed a Novel 'Progress Report Card' Format for the annual impact report, replacing traditional corporate formatting with a donor-centric, emotional narrative that targeted a simulated +15% donor retention KPI.
• Pioneered a Three-Tiered Individual Donor Segmentation Framework, classifying multi-year contributors into Silver, Gold, and Platinum 'Guardians' to enable highly targeted, low-friction milestone communications.
• Conceptualized and Engineered a Multi-Sensory 'Gratitude Bag' Appreciation Model, utilizing sustainable Indian jute packaging to project organizational resource stewardship and frugality.
• Architected Functional Brand Touchpoints for the Campaign, including a custom-engraved, spoon-shaped wooden bookmark to symbolize the core mission, and a native spice-jar concept containing a single clove to deliver a direct, sensory connection to centralized kitchens.
• Integrated Qualitative Testimonials into Marketing Collateral by leveraging laminated, personalized child drawings and donor-specific gift tags, maximizing altruistic fulfillment and donor accountability.
• Designed a Digital Gamification and Recognition Framework by launching Certified Akshaya Patra GuardianLinkedIn postable badges to incentivize peer-to-peer amplification and organic brand advocacy.

Bachelor of Business Management in Business Management – Christ University, Bengaluru (2025 – 2028)

Senior Secondary Education in PCM – St.Xaviers School, Chandigarh (2023 – 2025)

Junior High School – St. Stephens School, Chandigarh (2019 – 2023)