Arav Shrivastava

Arav Shrivastava is a Music Industry Leadership and Innovation student at Berklee College of Music (Dean's List, GPA 3.91) with a passion for artist development, music publishing, and cultural storytelling. Originally from India, he brings a global perspective to everything he does — from founding AWAAZ, a South Asian music industry festival, to leading marketing campaigns that sold out Brighton Music Hall. He has hands-on experience in content strategy, brand marketing, and music publishing, with additional work spanning artist management consulting and editorial writing.

Arav is driven by a belief that music is most powerful when the people behind it are empowered to own their story.

Founder & Organiser, Awaaz at Berklee College of Music (2026-01 – Present)

Lead marketing for AWAAZ, a South Asian music industry festival with 200+ attendees

• Lead marketing for AWAAZ, a South Asian music industry festival with 200+ attendees
• Execute social media campaigns, content strategy, and promotional assets
• Collaborate across teams to drive engagement, visibility, and brand positioning

Secretary, South Asian Student Association (SASA) at Berklee College of Music (2025-08 – Present)

Elected to serve as Secretary, supporting organizational communication and documentation

• Elected to serve as Secretary, supporting organizational communication and documentation
• Maintain meeting minutes, scheduling, and records to ensure smooth board operations
• Assist in the planning and execution of cultural events and initiatives on campus

Berklee Marketing Club at Berklee College of Music (2025-08 – Present)

Working with ATC Management and Park Avenue Artists on marketing strategy projects

• Working with ATC Management on marketing strategy for Hiatus Kaiyote
• Collaborating with Park Avenue Artists (PAA) on brand and marketing strategy projects
• Supporting research and campaign development for artists and brand promotion

Marketing & Editorial Intern at SoundRise (2025-07 – 2025-12)

Write newsletter segments and articles on live music for email and LinkedIn

• Write newsletter segments and articles on live music for email and LinkedIn
• Plan Instagram content and draft captions that support the brand's voice

Marketing Lead for Mehfil at Berklee South Asian Scholars Association (2024-12 – 2025-04)

Oversee marketing, social media, and branding for Mehfil, a Coke Studio tribute showcase

• Oversee marketing, social media, and branding for Mehfil, a Coke Studio tribute showcase
• Manage content creation and engagement to maximize reach and ticket sales
• Led promotional efforts that secured Brighton Music Hall as the final venue, ultimately contributing to a sold-out show

Volunteer Educator at Sai Bal Sansar (2021-07 – 2022-05)

Organised educational activities for 20+ students at NGO Sai Bal Sansar

• Organised educational activities for 20+ students at NGO Sai Bal Sansar
• Led a Diwali art workshop, producing 30+ Diya illustrations to encourage creativity and cultural learning

Founder/Developer of Mask Ahead at Self (2021-07 – 2022-05)

Created a COVID-19 mask awareness initiative for children

• Created a COVID-19 mask awareness initiative for children, distributing DIY kits in partnership with an NGO and raising ₹30,000

Bachelor of Arts in Music Industry Leadership and Innovation – Berklee College of Music (2023-09)

IB Diploma in Business Management, Math, Environmental Systems and Societies – Pathways World School (2014-04 – 2023-05)

Online Course in Music Business Foundation – Berklee College of Music (2022-03 – 2022-04)

Online Course in Viral Marketing & How to Craft Contagious Content – Wharton, University of Pennsylvania (2025-07 – 2025-07)