Growth Marketing Specialist at Zoho Corporation (ManageEngine) (2021-12 – 2025-08)
End-to-end ownership of demand generation campaigns for ManageEngine's identity and access management suite, generating and nurturing 1000+ leads. Built and scaled customer advisory board from 8 to 300+ active members.
- Assumed end-to-end ownership (from content creation, design supervision, to promotions) of demand-gen campaigns for ManageEngine's identity and access management suite of solutions, generating and nurturing 1000+ leads
- Authored thought-leadership articles and SEO pages on cutting-edge topics, such as AI Trust, risk, and security management, AI regulations, and passwordless authentication
- As one of the founding members of ManageEngine's IAM and SIEM customer advisory board (0->1 initiative), I built and scaled the programme from 8 to 300+ active members within a year
- Curated engagement activities for CAB members which include: feature previews, analyst calls, product management discussions, and speaking opportunities at ManageEngine's flagship events
- Transformed CAB from a passive project to being the go-to forum for customer-centric marketing and strategic activities
- Ghostwritten quotes for ManageEngine's executive leadership which were featured in third-party publications
- Created testimonial engines for 5 ManageEngine IAM and SIEM suite of solutions
- Collaborated with global product support and customer success teams to source high-quality, publish-worthy testimonials from customers
- Sourced and published 140+ mid-market and enterprise case studies, which include the success stories of Adani Group, Samsung R&D Center, Ikea, and Fortune Brands Innovations. These case studies were distributed amongst pre-sales teams to clinch important deals
- Conceptualized CRM-based automation workflows to identify loyal customers of ManageEngine's IAM and SIEM solutions
- Delivered sales enablement collaterals (pitch decks, comparison documents, RFIs, case study presentations) within tighter deadlines
- Wrote and produced a corporate social responsibility (CSR) cum advertisement video for Zoho's Japan division. The video was conceived to highlight the company's rural development initiative in Kawanehon, a rural town in Japan
Digital Associate at Amazon (2021-08 – 2021-11)
Sourced and uploaded new Indian film titles in the IMDb website. Periodically updated the Most anticipated films list based on website activity and trends.
- Sourced and uploaded new Indian film titles in the IMDb website
- Periodically updated the 'Most anticipated films' list in the IMDb website based on website activity and trends
- Consistently achieved 100% productivity rate during my brief stint at Amazon
Sub-editor at Behindwoods (2019-02 – 2020-05)
Published 120+ content pieces including news items, listicles, columns, reviews, and interviews, amassing 885,000 views in 2019. Written 40+ reviews of films and TV shows across multiple languages.
- Published 120+ content pieces, which include news items, listicles, columns, reviews, and interviews, amassing 885,000 views in the year 2019
- Written 40+ reviews of films and tv shows across multiple languages (Tamil, Malayalam, Hindi, and English). Some of my reviews were quoted in the promotional materials of the films
- Awarded 'Behindwoods high performer' in 2020 in recognition of my performance
- Maintained industry relations and interviewed film personalities to break exclusive stories
- Served as a jury member at the Behindwoods short film festival 2019
- Curated films and wrote the copy for Behindwoods' '150 cult Tamil films of all time'. The article was received well by readers and members of the Tamil film industry
