Creative Strategist at CodeYoung (2026-02 – Present)
- Produced 200+ paid-social ads for coding and math across international markets - 10 per week on average, peaking at 60 in one month; 80% English and 20% Tamil.
- Directed 150+ ad shoots and creative executions and performed in 40+ ads, shaping shot plans, delivery and edit notes.
- Contributed scripting, direction and regional execution while the Meta account generated 27K+ leads across 93M+ impressions from Feb-Aug 2026.
- Built and deployed an AI scripting workflow that reduced first-draft time from one day to 3-4 hours, plus a Shorts repurposing system.
- Built an internal Meta ad-analytics MVP and a regional targeting dashboard from sales-call language, centralizing performance and parent insights.
- Owned YouTube content operations: monthly plans, topic research, title/thumbnail/hook tests, and ClickUp/Excel reporting against channel KPIs.
- Created a student-project showcase adopted by the sales team and a parent referral explainer that supported the referral rollout.
Creative Strategy Consultant, Project-Based at Mill Story (2025-09 – 2026-01)
- Developed the launch narrative and founder-led documentary concept for a high-protein atta product.
- Managed photography, UI/UX and App Store creative production, cutting launch lead time by 30%.
- Reworked packaging and vendor coordination, reducing per-unit packaging cost by 27%.
- Produced quick-commerce PDP imagery and product video for FirstClub and Blinkit listings.
Creative Coordinator at NAC Jewellers (2025-04 – 2025-08)
- Directed localized Akshaya Tritiya and diamond campaign films that generated 2M+ views.
- Coordinated photography, digital banners and in-store assets across 10+ showrooms.
- Co-produced the Moms & Mini runway event for 200+ attendees, linking event content with retail promotion.
Social Media Manager, Sports at Kadamba Technologies (2023-05 – 2025-04)
- Built a real-time social-content system that added 11K followers and increased engagement by 45%.
- Directed live content for USA Cricket, CPL and GT20 Canada under match-day deadlines.
- Supervised a 10-15 person team across franchise owners, sponsors, designers and editors.
- Built content calendars, match-day workflows and editor briefs that cut delivery time by 30%.
Content Manager & Video Editor at V13 Photography (2022-04 – 2023-03)
- Planned shoots, cinematography and edits for event, fitness, fashion and retail clients including Fastrack and Beyond Fitness.
- Created moodboards and visual direction for branded fitness, fashion and event shoots.
