ASST. MARKETING MANAGER at ENTER10 TELEVISION MEDIA PVT. LTD (2024-01 – 2024-06)
- Fronted digital marketing campaign -Skoda Deccan Beats for all content implementation which led to successful campaign with over 85MN impressions across social media platforms.
- Spearheaded marketing strategies for the prestigious Dangal Family Awards Night and concurrent show launches, including "Deewani," "Milke Bhi Hum Na Mile," "Janani," and "Anokhaa Bandhan," ensuring seamless execution.
- Orchestrated comprehensive marketing initiatives and venue branding for the Dangal Family Awards, overseeing onground activations featuring customized photo booths, sitting arrangements, managing, coordinating for VIPs and celebrities. Production of magazine booths, standees for brand visibility.
- Took charge of brand in trade activations campaign for IPL - Team LSG x Dangal TV sponsorship, overseeing end-to-end supervision and implementation of all on air/on ground deliverables and promotions during the April 2024 IPL season, and other trade conferences.
- Managed the creative development ATL/BTL activations for shows, social media content, festival greetings, and corporate gifting initiatives.
- Crafted and disseminated PR articles, highlighting contributions to show launches and Dangal TV's expansion into the UK market, bolstering brand visibility on a global scale.
- Collaborated cross-functionally between sales and OAP to optimize, expedite, and streamline the sales process, yielding a 12% increase in ROI. Efficiently managed and coordinated internal teams, including Programming, Scheduling, Traffic, Market Research, and external vendors or third-party agencies such as graphic designers, social media specialists, and PR agencies, for both existing and new show promotions.
ASST. MARKETING MANAGER - SOCIAL MEDIA at LAQSHAY MEDIA GROUP (2022-08 – 2023-02)
- Fronted digital marketing campaign -Skoda Deccan Beats for all content implementation which led to successful campaign with over 85MN impressions across social media platforms.
- Conceptualised the marketing plan for the company's 1st ever-event IP launch- OnTour, a concert format with high-quality music entertainment with International artists, which resulted in surpassing profit targets by 23% of the expected ROI
- Designed, implemented, analyzed, and reported social media strategies to align with business goals and online marketing campaign results.
- Conducted and monitored influencer marketing campaign with influencers to grow reach and create wider visibility.
- Wrote engaging and successful press releases leading to wide coverage across mainline media
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Overseeing all marketing initiatives and media strategies of the organization including traditional and digital marketing, promoting shows for the two channels- History Tv18 & FYI Tv18.
- Participated in launching new branded IP for social media branded content #RoadtrippinwithRnM, which successfully completed 8 seasons (F.Y-2020-2022) resulting to over a billion impressions.
- Monitored and evaluated brand content marketing and advertising campaigns to support brand consistency and engagement.
- Conducting, planning, organizing events, press meets for the shows to keep press and media agencies engaged at all times.
- Taking part in brainstorming ideas, executing the project for branded contents, integrations as per the client requirements and delivered over and above their expectations.
- Effectively managing the operational marketing budget for different campaigns and submitting annual budget reports for the two channels.
- Handling & improving processes across the value chain of marketing function - Vendor management, Accounts and SAP.
- Handling & coordinating between internal teams- sales, OAP, scheduling, traffic, market research & 3rd party agencies like graphic designers, social media specialists, & PR agency among others for existing and new show promotions.
- Handling and ensure end to end support to the sales team by creating sales packages (including presentations, costing, media deliverables) & executing all sponsors on-air deliverables.
- Suggesting ideas, making decisions, keeping track & distributing merchandize for promotional activities to enhance brand identity, brand awareness.
- Fronted, conducted event campaigns at several NGO locations for new show premier/documentary- 'Jesus- His Life'
- Contributed to mock-ups, email campaigns, trade mailers and social media content & maintain reports.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
BRAND MARKETING EXECUTIVE at HISTORYTV18 | NETWORK18 MEDIA PVT. LTD. (2016-09 – 2022-07)
- Overseeing all marketing initiatives and media strategies of the organization including traditional and digital marketing, promoting shows for the two channels- History Tv18 & FYI Tv18.
- Participated in launching new branded IP for social media branded content #RoadtrippinwithRnM, which successfully completed 8 seasons (F.Y-2020-2022) resulting to over a billion impressions.
- Monitored and evaluated brand content marketing and advertising campaigns to support brand consistency and engagement.
- Conducting, planning, organizing events, press meets for the shows to keep press and media agencies engaged at all times.
- Taking part in brainstorming ideas, executing the project for branded contents, integrations as per the client requirements and delivered over and above their expectations.
- Effectively managing the operational marketing budget for different campaigns and submitting annual budget reports for the two channels.
- Handling & improving processes across the value chain of marketing function - Vendor management, Accounts and SAP.
- Handling & coordinating between internal teams- sales, OAP, scheduling, traffic, market research & 3rd party agencies like graphic designers, social media specialists, & PR agency among others for existing and new show promotions.
- Handling and ensure end to end support to the sales team by creating sales packages (including presentations, costing, media deliverables) & executing all sponsors on-air deliverables.
- Suggesting ideas, making decisions, keeping track & distributing merchandize for promotional activities to enhance brand identity, brand awareness.
- Fronted, conducted event campaigns at several NGO locations for new show premier/documentary- 'Jesus- His Life'
- Contributed to mock-ups, email campaigns, trade mailers and social media content & maintain reports.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
MARKETING EXECUTIVE at SINFUL SURPRISES (CONFECTIONERY & PÂTISSERIE) (2014-04 – 2016-10)
- Worked as a marketing executive handling design of all marketing collateral, promotional activities, campaigns and social media accounts.
- Delivered services to customer locations within specific timeframes.
- Worked effectively in fast-paced environments.
- Gained strong leadership skills by managing projects from start to finish.
- Developed strong organizational and communication skills through coursework and volunteer activities.
CUSTOMER SERVICE REPRESENTATIVE at TECH MAHINDRA BUSINESS SOLUTIONS | HUTCHISON 3G GLOBAL SERVICES (2012-02 – 2014-03)
- Worked for UK based customers for 3G Network Connections Company in the Customer Service department, providing services to customers from UK for network related issues.
- Answered constant flow of customer calls with minimal wait times.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Responded to customer requests for products, services, and company information.
