Archana Singh

Digital Marketing and Demand Generation Leader with 15+ years of experience driving B2B growth through AI-powered marketing, demand generation, SEO/AEO/GEO, performance marketing, and marketing automation. Proven track record of building scalable pipeline and revenue growth strategies by aligning marketing, sales, and presales functions. Experienced in leveraging HubSpot, CRM platforms, LinkedIn Sales Navigator, and AI/LLM-based solutions including Langflow for content automation, lead nurturing, campaign orchestration, lead scoring, and customer journey optimization.

Skilled in analytics, CRO, automation, and data-driven decision-making to boost conversion rates and marketing ROI. Recognized for leading high-performing teams, driving digital transformation initiatives, and delivering measurable business impact across global markets through innovative growth and demand generation strategies.

Assistant Vice President - Infiniti Research Pvt. Ltd - Bengaluru

(2023-11)

• Led integrated B2B digital marketing and demand generation initiatives, focusing on building scalable revenue engines aligned with sales and pre-sales functions
• Developed and executed multi-channel performance marketing strategies, including SEO, AEO, and GEO optimization, to enhance visibility and drive qualified pipeline
• Applied AI and Large Language Models (LLMs), including Langflow, to automate content production and streamline marketing workflows for greater efficiency
• Managed end-to-end marketing automation, lead nurturing, and customer journey orchestration to support full-funnel demand generation
• Oversaw CRM operations (e.g., HubSpot), including campaign tracking, lead scoring, segmentation, attribution, and pipeline management to improve marketing and sales alignment
• Utilized LinkedIn Sales Navigator and account-based marketing (ABM) tactics to identify, engage, and convert high-value accounts across global markets
• Drove intent-based targeting and multi-channel engagement to reach priority audiences and improve the quality of marketing-generated opportunities
• Leveraged analytics, conversion rate optimization (CRO), and customer insights to refine campaigns, enhance performance, and maximize marketing ROI
• Provided strategic leadership and cross-functional collaboration across marketing, sales, and pre-sales teams to support complex digital transformation initiatives
• Directed and developed marketing teams, ensuring effective execution of campaigns and consistent delivery of measurable business outcomes and sustainable revenue growth

Senior Manager - SEO - Infiniti Research Pvt. Ltd - Bengaluru

(2021-01 - 2023-10)

• Planned and executed SEO, GEO (Generative Engine Optimization), and integrated digital marketing strategies to improve search visibility, SERP rankings, AI search discoverability, and lead generation across key business initiatives
• Experimented with and implemented AI-powered marketing solutions, including LLM-based content automation and optimization techniques, to enhance content scalability, user engagement, and campaign performance
• Managed marketing automation, email nurturing, presales support, and content marketing workflows using HubSpot, Eloqua, Mailchimp, SendPulse, and Sendinblue to improve lead qualification and conversion rates
• Leveraged Google Analytics and content performance insights to identify content gaps, optimize user journeys, and build data-driven content strategies that increased engagement and lead acquisition
• Led B2B lead generation initiatives through LinkedIn Sales Navigator, targeted outreach programs, and account-based marketing (ABM) tactics to develop qualified sales pipelines
• Executed social media marketing campaigns focused on brand awareness, audience engagement, website traffic growth, and demand generation across multiple digital channels
• Managed PPC and paid media campaigns with weekly budgets of approximately USD 500, achieving a 30% ROI through continuous optimization, audience targeting, and performance analysis
• Directed digital PR and paid PR initiatives to enhance brand visibility, secure high-authority placements, generate qualified leads, and strengthen thought leadership positioning
• Spearheaded link-building and off-page SEO programs, including competitor analysis and benchmarking, to improve domain authority, organic rankings, and overall digital presence
• Supervised cross-functional project teams, overseeing resource allocation, timelines, stakeholder communication, and performance delivery to ensure successful execution of digital marketing and SEO initiatives

Manager – SEO - Infiniti Research Pvt. Ltd - Bengaluru

(2019-05 - 2020-12)

• Led end-to-end SEO operations across multiple business verticals, driving keyword strategy, technical optimization, content enhancement, and authority-building initiatives to improve organic visibility and lead generation
• Designed and executed A/B testing programs for PR content, research abstracts, landing pages, CTAs, and email templates, resulting in a 33% improvement in Request for Proposal (RFP) click-through rates and engagement
• Partnered with development, content, and editorial teams to embed SEO best practices into website architecture, content workflows, and user experience, enhancing search performance and discoverability
• Leveraged analytics and user behavior insights to continuously optimize content, landing pages, and conversion funnels, improving lead quality and conversion rates
• Developed and scaled paid PR promotion strategies following successful testing outcomes to amplify content reach, generate qualified leads, and support sales pipeline growth across target markets
• Collaborated closely with sales and presales teams to align lead generation initiatives with business objectives, ensuring seamless lead handoff and stronger conversion opportunities

Manager - Web Marketing - Markets and Markets - Pune

(2016-10 - 2019-04)

• Planned, executed, and measured organic, PPC, and social media campaigns, improving lead generation and ROI
• Managed online advertising partners and internal teams, boosting quality lead conversions through CTAs, landing pages, and email campaigns (Eloqua, HubSpot, Mailchimp)
• Oversaw team operations, P&L reporting, and web analytics, establishing reporting processes for marketing, product, and executive teams

Assistant Manager - Web Marketing - Markets and Markets - Pune

(2014-08 - 2016-09)

• Developed and executed integrated digital marketing programs (SEO, PPC, social media, and email) to drive lead generation and revenue
• Managed partner and internal relationships, boosting conversions through CTAs, landing pages, and targeted email campaigns (Mailchimp, Eloqua)
• Supervised team operations, P&L accountability, analytics reporting, and performance tracking across campaigns
• Directed affiliate marketing initiatives and established robust web analytics reporting for marketing and executive teams
• Delivered actionable insights from data analysis, enabling continuous optimization of campaigns and sustained growth
• Achievement: Awarded Performer of the Year – 2016 for outstanding contribution to lead generation and marketing success

Senior Analyst - Web Marketing - Markets and Markets - Pune

(2013-07 - 2014-07)

• Executed SEO (on-page/off-page), SMO, and paid promotion activities to enhance website visibility and traffic
• Resolved HTML, content, and navigation issues, improving site architecture and user experience
• Prepared traffic and performance reports using Google Analytics and Advanced Excel dashboards
• Managed projects across SEO, paid search, blogs, and link-building with minimal supervision
• Recognized with Best Performer Award and Best Team Award for achieving targets within set timelines

Sr. Search Engine Optimizer - Ayush Software Pvt. Ltd - Pune

(2010-09 - 2013-02)

• Delivered end-to-end SEO (on-page/off-page, HTML, CSS, content management) to improve website visibility and rankings
• Prepared and analyzed traffic reports using Google Analytics to track keyword performance
• Provided SEO recommendations for web design and development, ensuring search-friendly architecture
• Executed SMO strategies including link building, competitor analysis, and keyword research to strengthen online presence
• Achievements: Recognized as Consistent Best Performer and awarded for Best Website development

Post Graduate Certificate Course - Industrial Management - XISS (2010)

Bachelor of Engineering - Electronics and Communication - Smt. Radhikatai Pandav College of Engineering (2005)