Ardra Ms

Psychology graduate with a versatile, cross-functional skill set spanning founder's office, growth, strategy, and product, built through hands-on experience across startup environments. Comfortable moving fluidly between working closely with founders on strategic initiatives and business operations, driving cross-functional execution, and identifying growth opportunities through user behaviour, customer insights, market research, and experimentation. Equally at home across the product side, including user research, ideation, UX/UI, app analytics, and testing, translating insights into actionable improvements wherever they're needed.

Chief of Staff Intern – Product, Growth & Strategy at BabyBillion (2026-05 – 2026-09)

Media company with 20M+ YouTube subscribers

• Served as a direct extension of the Founder and Growth Head, driving strategic initiatives, decision-making, product growth, project management, operations, and day-to-day execution.
• Delivered ~25,000 new registered users in 3 months through user-driven growth initiatives and product improvements.
• Converted user feedback, competitor research, and app analytics into actionable growth strategies.
• Aligned Product, Design, Tech, and Marketing teams through a full app redesign and relaunch.
• Shaped the product hands-on, from ideation and UI/UX to screen reviews and build testing in Figma.
• Used Amplitude and customer feedback to decode user behaviour and inform product decisions.
• Ran Meta ad campaigns while managing hiring, QA, and content moderation.
• Applied a psychology lens to growth work for a preschool audience, using AI tools to move faster.

Founder's Office at Zave (2025-12 – 2026-05)

Quick-commerce platform for fashion & lifestyle brands

• Worked closely with founders on strategic initiatives, business operations, and daily execution.
• Owned partnership outreach, building pitches that converted 12+ fashion brands into sign-ups.
• Uncovered growth and partnership opportunities through market and brand research.
• Managed brand communication and onboarding across teams.
• Drove organic growth across Instagram, Reddit, and Meta through campaigns and events.
• Took ownership of hiring, team coordination, website initiatives, and marketing execution.
• Used AI tools to accelerate research, content creation, and workflows.

Grants Research Intern at U & I Trust (2024-09 – 2024-12)

• Researched, identified, and evaluated grant opportunities aligned with organisational strategy.
• Turned raw data into strong grant proposals, funding reports, and impact assessments.
• Coordinated across internal teams to gather program information, budgets, and supporting documentation.
• Contributed to grant proposals and compliance materials, sharpening research rigor and stakeholder collaboration.

Marketing Coordinator at Paradyes (2024-03 – 2024-06)

• Drove campus marketing campaigns, peer outreach, and social promotions that expanded brand reach among students.
• Analysed student behaviour and engagement trends to refine strategy, gaining 500+ followers within 2 days.
• Coordinated with the marketing team across content, promotions, and on-ground events, owning execution end to end.

Event Manager at GDSC WoW Regional Meet, Trivandrum (2023-02 – 2023-05)

• Owned end-to-end planning and execution of a 300+ participant regional event, managing logistics, vendors, speakers, and operations.
• Led stakeholder communication across teams and external partners, keeping execution smooth and on time.
• Managed participant experience and on-ground operations, juggling multiple moving parts under tight timelines.

B.A in Psychology and Criminology (Dual Majors) – Acharya Institutes, Bengaluru (2026)