Arijit Kundu

Results-driven Performance Marketing Expert with 3+ years of experience driving measurable growth through data-driven digital advertising strategies. Specialized in managing multi-channel ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Proven track record of optimizing ROI through strategic campaign management, conversion rate optimization, and advanced analytics. Expert in scaling e-commerce campaigns and leading cross-functional teams to deliver exceptional results.

Performance Marketing Executive at Indusnet Techshu Digital Pvt Ltd (2024-07 – Present)

• Manage and optimize campaigns across multiple ad networks (Google, Meta, LinkedIn) to maximize ROI and client satisfaction
• Spearhead e-commerce campaign setup and optimization strategies, improving conversion rates and reducing CAC
• Lead project management initiatives, coordinating with creative, analytics, and development teams to deliver integrated campaigns
• Implement advanced tracking solutions using Google Tag Manager and GA4 for comprehensive performance measurement
• Develop and execute data-driven testing strategies to continuously improve campaign performance and scale results

PPC Executive at ZTS Infotech Pvt Ltd (2023-01 – 2024-06)

• Managed multiple Google Ads campaign types (Search, Display, Shopping, Video) with focus on performance optimization
• Served as primary liaison for international clients, ensuring clear communication and alignment on campaign goals
• Led a team of junior marketing professionals, providing mentorship and implementing best practices for campaign management
• Handled end-to-end project delivery, from strategy development to execution and reporting
• Conducted comprehensive keyword research and competitive analysis to identify growth opportunities
• Optimized ad copy and landing pages to improve Quality Scores and reduce cost-per-acquisition

Digital Marketing Intern at Webimx (2022 – 2022)

• Performed campaign optimization across search and display channels, analysing performance metrics to drive improvements
• Conducted in-depth keyword analysis to identify high-intent search terms and optimize bidding strategies
• Assisted with basic SEO initiatives including on-page optimization and content recommendations
• Developed foundational understanding of digital marketing analytics and reporting

Certification in Digital Marketing – Coursera (2022)

Diploma in VFX – Arena Animation, Kolkata (2019 – 2020)

B.Sc. Graduate in Bachelor of Science – University of Calcutta, Kolkata (2016 – 2019)