Business Development Specialist - Kaleidoscope - Kolkata, West Bengal
(2026-02)
- Managed a portfolio of existing clients, providing ongoing value-added services and building strong relationships.
- Collaborated cross-functionally with marketing, product development, and operations teams to ensure alignment with overall business objectives.
- Prepared and presented business proposals to potential clients, outlining our value proposition and expected outcomes.
- Utilized social media to engage with potential clients and build brand awareness.
General Manager – Business Development - ITW Play Worx Media & Entertainment Pvt. Ltd - Kolkata
(2025-04 - 2026-02)
- Managed a portfolio of existing clients, providing ongoing value-added services and building strong relationships.
- Collaborated cross-functionally with marketing, product development, and operations teams to ensure alignment with overall business objectives.
- Prepared and presented business proposals to potential clients, outlining our value proposition and expected outcomes.
- Utilized social media to engage with potential clients and build brand awareness.
- Monitored sales metrics and key performance indicators (KPIs) to track progress and make necessary adjustments to sales strategies.
- Established and maintained a network of referral sources and strategic alliances to expand the company's reach.
- Developed and implemented lead generation campaigns to identify and qualify potential prospects.
- Established and maintained a strong professional presence and reputation within the industry.
- Confer with board members, organization officials, or staff members to discuss issues, coordinate activities, or resolve problems.
- Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, or to increase productivity.
- Prepare budgets for approval, including those for funding or implementation of programs.
Marketing Consultant - 91.9 Friends FM (ABP Pvt Ltd) - Kolkata, West Bengal
(2021-05 - 2024-06)
- Developing brand strategy to support positioning & brand architecture as Brand Custodian within the business.
- Building brand focus in conjunction with requirements; ensuring maximum brand visibility and capturing optimum market shares.
- Formulating the development and roll-out of annual brand plan basis category dynamics, internal competencies & competitive challenge along with listeners trends mapping and strong focus on differentiated content.
- Spearheading the development & implementation of a comprehensive annual marketing calendar.
- Conceptualizing the implementation of brand & product promotions across multiple channels.
- Liaising with advertising & PR agencies for management of advertisement campaigns, press conferences & press releases.
- Leading 360 Degree marketing campaigns and activities for all direct & indirect stakeholders including channel partners, customers, contractors and influencers; covering all aspects of external stakeholders.
- Measuring ROI of all campaigns and recommending corrective actions for higher impact and reducing cost per enquiry.
- Facilitating designing of communication mix for new program launched.
- Designing, implementing and testing the company's digital marketing campaign and increasing customer base by bringing in business from the company's website.
- 360 degree marketing for Audio products via various channels.
- Developing and facilitating online contests for the purposes of retaining members and attracting new listeners.
AGM Marketing - Inyt technologies private limited - Kolkata
(2020-08 - 2021-04)
- Monitored sales metrics and key performance indicators (KPIs) to track progress and make necessary adjustments to sales strategies.
- Established and maintained a network of referral sources and strategic alliances to expand the company's reach.
- Developed and implemented lead generation campaigns to identify and qualify potential prospects.
- Established and maintained a strong professional presence and reputation within the industry.
- Confer with board members, organization officials, or staff members to discuss issues, coordinate activities, or resolve problems.
- Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, or to increase productivity.
- Prepare budgets for approval, including those for funding or implementation of programs.
- Developed Brand and Marketing strategy, Coordinate with Creative and Digital Marketing agencies.
- Plan and execute all ATL & BTL activities.
Head of Business Growth - Pratibha: Education Business of ABP - Pratibha: Education Business of ABP - Kolkata, West Bengal
(2019-04 - 2020-05)
- Spearheading business development – education domain, driving sales of physical classrooms, developing brand campaign to drive more calls and leads and facilitating consumer engagement to lead generation.
- Engaging in organisational tie-ups for Institutional sales.
- Liaising with distributors, retailers, consumers and sales force to define and formulate business strategies and brand.
- Facilitating designing communication mix for new product launch.
- Fostering competitor analysis by analyzing market trends & competitor's moves to achieve market share metrics.
- Facilitated monthly budget planning for promotional activities for dealers.
- Ensuring new audience acquisition, new product segment launch.
- Developing 360* campaign – PR, Research, ATL & BTL.
Head of Brand Marketing - ABP Pvt. Ltd. - Kolkata, West Bengal
(2016-10 - 2019-03)
- Managing corporate communication, brand image building and product awareness campaigns.
- Spearheaded business development in education domain, drove sales of physical classrooms, developed brand campaign to drive more calls and leads and facilitated consumer engagement to lead generation.
- Engaged in organizational tie-ups for Institutional sales.
- Liaised with distributors, retailers, consumers and sales force to define and formulate business strategies and brand ABP.
- Facilitated & designed communication mix for new product launch.
- Conducted competitors' analysis by analyzing market trends and competitors' moves to achieve market share metrics.
- Drove monthly budget planning for promotional activities for dealers.
- Ensured new audience acquisition and led new product segment launch.
AGM Brand - Vodafone Kolkata & WB - Kolkata, West Bengal
(2013-04 - 2016-10)
- Designing communication Mix for new product launch.
- Managing research, Press and Media.
- Budget Mgt.
- Visibility – ensuring visibility in all Multi brand outlets with permanent and semi-permanent Posm elements.
- Campaign Mgt.
- Designing digital communication.
- Exclusive retail launch and increase the business.
Manager Marketing - Marcom Head - Vodafone Rajasthan - Jaipur, Rajasthan
(2010-07 - 2012-03)
- Designing communication Mix for new product launch.
- Managing research, Press and Media.
- Budget Mgt.
- Visibility – ensuring visibility in all Multi brand outlets with permanent and semi-permanent Posm elements.
- Campaign Mgt.
- Designing digital communication.
- Exclusive retail launch and increase the business.
Manager Marketing - Marcom Head - Uninor Kolkata – Telenor Group - Kolkata, West Bengal
(2009-11 - 2011-07)
Launched Uninor brand in West Bengal. Was selected and the brand ambassador for Telenor Asia. Also awarded with "walking an extra mile" for the month of June to Sept.2010.
- Planning & execution of ATL/BTL communication for Kolkata & ROB.
- Arranging road shows to promote products and generate revenue.
- Developing, executing and managing POSM.
- Handling Radio, PR and Press.
- Planning Signage and selecting outdoors.
- Budget handling.
Deputy Manager - Vodafone Essar Spacetel Ltd., West Bengal, Assam & North East - Guwahati, Assam
(2006-07 - 2009-11)
Growth Path: Since Dec'08 Deputy Manager; July 07 to August 08 Assistant Manager Marketing (North Bengal Sikkim & Andaman); Jul'06 to July07 Senior Executive Marketing (North Bengal Sikkim & Andaman). Successfully handled the brand change from Hutch to Vodafone in Sep'07 in North Bengal Zone. Within a night all outdoors were changed and a total of 12000 retail signage were changed from Hutch to Vodafone.
- Handling ATL/BTL Operations.
- Arranging road shows to promote products and revenue.
- Handling BTL Activities and Events.
- Taking care of Vendor Selection and Management.
- Executing and managing POP.
- Giving training to merchandisers.
- Planning Signage and selecting outdoors.
Senior Executive (Outdoor and Events Marketing) - Bharti Airtel Limited - Siliguri, West Bengal
(2004-08 - 2006-07)
- Handling the launch of Airtel Mobile Services.
- Handling BTL Activities and Events.
- Taking care of Vendor Selection and Management.
- Executing and managing POP.
- Giving training to merchandisers.
- Planning Signage and selecting outdoors.
Territory Sales Manager (North Bengal: Coochbehar to Behrampur) - Ceat Tyres Limited - Siliguri, West Bengal
(2003-08 - 2004-08)
100% achievement of sales target with 100% collections.
- Achieving sales target.
- Opening up dealers to increase the reach of distribution.
- Managing two C&F operations, billings, collections and visiting customers.
Sales Officer - Hindustan Coca Cola Beverages Pvt. Ltd. - Ranchi, Jharkhand
(2003-01 - 2003-03)
100% achievements of sales target with 100% collections.
- Achieving sales target.
- Opening up dealers to increase the reach of distribution.
- Managing two C&F operations, Billings, collections and visiting customers.
