Arjun Dev

Ab alumnus of IIM Jammu, with nearly a year's worth of experience in FMCG.

In my previous role, I:

1. Successfully launched a new product category (ice cream) in the HORECA segment, generating a monthly recurring revenue (MRR) of 2 lakhs INR within 30 days
2. Led a team of sales representatives and distributors for a cow ghee launch, securing over 120 window displays across Kanpur
3. Utilized data analysis to identify gaps and implement strategies for improved brand performance and execution
4. Collaborated with creative agencies and managed media relations to execute impactful marketing campaigns, resulting in increased brand awareness and engagement
5. Coordinated product launches, including market research, data gathering, and on-ground activation campaigns

I completed my MBA program at Indian Institute of Management Jammu and my majors were Marketing and Strategy,.