Digital Pulse Agency — Founder & Growth Marketing Lead
2022 – Present
Built and manage a digital marketing agency focused on growth, performance marketing, creative production and AI-powered marketing.
- Create AI-generated video ads, UGC-style content, social creatives and promotional campaigns.
- Manage Google Ads and Meta Ads campaigns and track campaign performance and spend.
- Work on lead generation, B2B acquisition, outbound marketing and growth strategy.
- Develop ad concepts, hooks, scripts, copy and creative variations for testing.
- Use ChatGPT, Gemini and other AI tools for research, content, creative production, analysis and automation.
- Manage client relationships and coordinate marketing projects from strategy through execution.
- Work across gaming and Web3 projects, including community growth, ambassador programs, creator outreach and campaigns.
Freelance Digital Marketer
2017 – 2022
Worked independently with businesses and online brands across digital marketing, advertising, content and customer acquisition.
- Created advertising creatives, social media content and promotional campaigns.
- Worked directly with clients to understand their goals and deliver marketing solutions.
- Supported lead generation, social media growth and digital customer acquisition.
- Produced graphics, short-form content and video marketing assets.
- Managed projects independently from planning through delivery.
- Built experience across different industries, markets and business types.
Content Writer & Reporter
2014
- Created news and sports content for online audiences.
- Managed content for the Barcairan Facebook page focused on football.
- Developed engaging social content and learned audience-focused content creation and distribution.
