Arnab Das

Strategic content professional with over 11 years of experience shaping content ecosystems that align brand voice, audience intent, and business growth across IT, Edtech, Fintech, and E-Commerce Domains. Capability in designing end-to-end content, SEO, and digital publishing strategies that strengthen visibility, credibility, and long-term organic performance rather than isolated content delivery. Displayed strong editorial judgment and content governance, ensuring consistency, accuracy, and compliance across large content volumes while maintaining high-quality benchmarks.

Skilled at content-led marketing planning, translating business objectives into scalable content frameworks that support lead generation, engagement, and brand authority. Recognized for people leadership and mentoring, with the ability to build, guide, and sustain high-performing content teams in fast-paced, deadline-driven environments.

Senior Content Writer - Viacon Marketing & Technologies Pvt. Ltd. - Kolkata

(2020-09 - 2026-07)

Key Result Areas: Drove end-to-end content strategy execution by aligning research-driven insights with SEO objectives to deliver high-impact digital content across multiple industry verticals. Led product profiling, policy documentation, and brand communication initiatives, ensuring content accuracy, keyword relevance, and alignment with organizational positioning. Collaborated closely with SEO and analytics teams to optimize content architecture, improve crawlability, and enhance organic discoverability across digital platforms.

Established and managed content operations frameworks, including workflow design, editorial policies, quality benchmarks, and publishing protocols. Ensured editorial excellence and compliance, maintaining grammatical precision, factual accuracy, and brand consistency across all published assets. Produced and oversaw high-volume content delivery, sustaining output benchmarks of ~100,000 words per month without compromising quality standards.

• Drove overnight traffic growth of 50,000+ users through SEO-aligned content strategy and topical authority building
• Created & scaled new content departments, defining mission statements, role structures, & operational governance models
• Delivered content on national & international subject matters, contributing to brand credibility & thought leadership
• Displayed the capability to manage intensive production cycles (up to 5,000 words per day) while adhering to strict deadlines
• Contributed published, high-performing content across authoritative platforms, strengthening digital brand presence

Web Content Writer - Aotwo Web Technologies Pvt. Ltd. - Kolkata

(2017-09 - 2020-09)

Key Result Areas: Executed SEO-driven content development strategies by integrating keyword research, competitive analysis, and search intent mapping into content creation. Maintained editorial accuracy and stylistic consistency by rigorously eliminating redundancies, factual discrepancies, and linguistic errors. Applied international content writing standards to enhance readability, engagement, and search engine performance of blogs, web pages, and articles.

Supported departmental setup and process standardization, contributing to the establishment of content workflows, quality norms, and delivery structures. Authored analytical and informational content across domains such as technology, public policy, and digital design, expanding content portfolio depth.

• Achieved 50,000+ overnight traffic growth through search-optimized content deployment
• Sustained a production volume of ~90,000 words per month, demonstrating consistency and discipline in content execution
• Enhanced brand visibility across multiple niches through diversified content publishing
• Strengthened collaboration with SEO teams, improving alignment between content output and organic performance goals

IT Content Writer - Velarudh InfoTech Pvt. Ltd. - Kolkata

(2016-08 - 2017-08)

Relationship Manager - My Tasker Virtual Assistant Software Solutions - Kolkata

(2015-09 - 2016-08)

M.B.A. - Marketing & Logistics & Supply Chain Management - E.I.I.L.M. (EIILM University) (2014)

B.Com. - Accountancy - Maharaja Srischandra College, University of Calcutta (2011)