Arpan Basu
Associate - Digital Marketing
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About
To build a career opportunity in an established organized sector in a position of "SEO or Digital Marketing Expert" to explore the knowledge acquired. Willing to relocate: Anywhere
Experience
Senior Digital Marketing Analyst - Clarus Telecom India Pvt Ltd - Kolkata, West Bengal
(2024-01)
- Coordinate with the sales team with a digital marketing project.
- Business proposal development for digital media project
- On-page and off-page work
- Paid advertisement on Google and Meta Ads
- Client Handling.
- Mentoring junior staff
Digital Marketing Manager - Silver Cloud Technologies - India
(2023-05 - 2023-11)
- Developed and optimized online marketing initiatives to drive customer acquisition.
- Improved the usability, design, content, and conversion of the company website.
- Business proposal development for digital media project.
- Evaluated client websites for mobile performance and optimal search engine rankings.
- Researched keywords relevant to the marketing efforts of clients.
- Strategic planning for social media posts and other items to boost online presence.
- Implemented, analysed, and optimized organic and paid search engine marketing activities.
- Creation of content for digital marketing.
- Paid advertisement on Google Ad Word and Facebook.
Digital Marketing Manager - ZinfyTech Web Solutions - Kolkata, West Bengal
(2021-12 - 2023-04)
- Coordinated with the sales team on a digital marketing project.
- Technical Website Analysis.
- Business proposal development for digital media project.
- On-page and off-page work.
- Mobile marketing.
- Paid advertisement on Google and Facebook.
- Mentoring junior staff.
Senior Digital Marketing Executive - GreenReef Corporation - Kolkata, West Bengal
(2019-01 - 2021-12)
- Coordinated with sales team with digital marketing project.
- Business Generation through Internet Marketing and Online Branding.
- Viral and Social Media Marketing.
- Handling Paid Advertisement in Google and Facebook.
Sr Digital Marketing Executive - Webee IT Services - Kolkata, West Bengal
(2017-11 - 2018-12)
- Business Generation through Internet Marketing and Online Branding.
- Viral and Social Media Marketing.
- Handling Paid Advertisement in Google and Facebook.
- Mentoring junior staff.
Senior Digital Marketing Executive - Global Software Technologies - Kolkata, West Bengal
(2015-07 - 2017-11)
- Business Generation through Online Bidding.
- Business Generation through Internet Marketing and Online Branding.
- Viral and Social Media Marketing.
- Handling Paid Advertisement in Google and Facebook.
SEO Executive - Maven Infotech Pvt.Ltd - Kolkata, West Bengal
(2014-11 - 2015-07)
- Worked on B2B SEO project, in-house SEO, and SMO project.
- Keyword research for various clients and on-page work.
Sr SEO Executive - eceltic - Kolkata, West Bengal
(2013-05 - 2014-08)
- Managed Organic SEO projects and On-Page implementation.
- Responsibilities included Link Building, Keyword Research, and Social Media Marketing.
- Accomplishments: Getting client website to good ROI.
Jr Web Marketing - Limtex Infotech - Kolkata, West Bengal
(2011-04 - 2013-04)
- Responsibilities included offpage, onpage, social media, and Google Places.
- Skills Used: Linkbuilding, social bookmarking, directory submission, article submission.
Education
B. A (Bachelor's) - Netaji Subhash Open University (2007-07 - 2010-07)
AAASP (Diploma) - Arena Animation Academy Specialization (2004-07 - 2007-02)
