Arpita Sahu

Marketing professional with 3+ years of experience across digital marketing and project coordination, with exposure to D2C and consumer brands. Experienced in campaign execution, cross-functional coordination and marketing analytics, with focused expertise in brand positioning, consumer insights, competitor analysis and brand communication. Seeking an in-house Brand Marketing or Brand Communication role.

Assistant Project Manager | Digital Marketing Agency - Indus Net Techshu - Gurugram, Haryana

(2023-02 - 2023-08)

Client Categories: Jewellery | Health & Wellness, Sports

• Supported a multi-channel campaign that increased ROI by 42% in 6 months through targeting, ad-spend optimisation and A/B testing.
• Resolved a critical vendor bottleneck through parallel workflows and resource reallocation, enabling on-time delivery and 15% cost savings.
• Managed client communication, feedback, approvals and cross-functional coordination across project stakeholders.
• Developed project plans, defined scope, milestones and deliverables, and monitored execution against timelines.
• Managed MOMs, action tracking, follow-ups and status updates, ensuring clear ownership and timely issue resolution.

SEO & Digital Marketing Manager - Aahana Management Service Private Limited - Gurugram, Haryana

(2022-04 - 2023-01)

Rutbaa.com | Category: Fashion | D2C | E-commerce

• Managed digital marketing activities for an in-house fashion & apparel /D2C brand across SEO, social media and email marketing.
• Coordinated product listings, SKU management and digital content across Magento and Shopify e-commerce platforms.
• Managed Mailchimp campaigns and international client communication to support customer and business requirements.
• Coordinated cross-functional requirements across content, product and marketing execution to support online merchandising.

Search Engine Optimization Intern - DATAM Intelligence - Hyderabad

(2021-10 - 2022-04)

• Supported on-page and off-page SEO using Google Search Console, SEMrush and Google Tag Manager to improve website visibility and SEO performance.
• Conducted keyword research, competitor analysis and content optimization, including meta tags, headings and on-page elements.
• Supported link building, content promotion and outreach initiatives to strengthen organic visibility.
• Monitored SEO performance metrics and identified optimization opportunities to support long-term organic growth.

Affiliate Marketer, Social Media Marketing - Bizgurukul Pvt. Limited - Delhi

(2020-02 - 2021-10)

• Gained hands-on exposure to digital marketing fundamentals, including affiliate marketing, social media, organic/paid growth and lead generation.
• Created Canva-based marketing creatives and supported social media activities to drive audience engagement and product awareness.
• Built foundational skills in customer acquisition, audience communication and marketing execution, establishing a strong base for a career in marketing.

B.Tech / B.E. - Information Technology - C. Raman College of Engineering (2020)