Arpita Sancheti

Dynamic, multi-faceted Fashion Designer and Merchandiser with 7+ years of industry experience across apparel lifecycle management, fabric sourcing, and trend analytics. Proven record in steering high-impact pan-India sales strategy, relationship-building with agents and distributors, and brand representation at major national and international exhibitions. Strategic leader skilled in matching commercial opportunities with creative production frameworks.

Senior Merchandiser at Keona Textiles (2022-01 – 2025-12)

• Directed end-to-end pan-India sales management, identifying territory expansions and managing client accounts.
• Coordinated, developed, and maintained robust, productive networks with regional sales agents, distributors, and buyers.
• Spearheaded international company presentation as a brand representative at Intex South Asia, Colombo.
• Orchestrated full-scale presentation and order acquisition twice a year at premier CMAI FAB Exhibitions.
• Analyzed market trajectories to apply rigorous trend forecasting insights into dynamic collection planning and material merchandising.
• Managed the approval ecosystem for finalizing textile collections, design outputs, and sample specifications before production.

Freelance Fashion Designer & Stylist at Freelance (2019-07 – 2021-11)

• Formulated comprehensive wardrobe styling look-books and wardrobe setups for digital web series and commercial media productions.
• Delivered creative coordination as an assistant for complex catalog layouts and vendor look-books targeting manufacturers.

Head Designer at Kashmiraa Gandhi (2018-04 – 2019-05)

• Executed overarching design portfolios for critical seasonal milestones, specifically Autumn/Winter 2018 and Bridal Collection 2019.
• Directed complete conceptualization and backstage curation for runway lines featured at The Wedding Junction Show 2018.

Assistant Fashion Designer at Rocky Star (2017-08 – 2018-03)

• Assisted in creative development and wardrobe logistics for major regional runways, including Bombay Times Fashion Week, India Beach Fashion Week, and Delhi Times Lifestyle Week.
• Coordinated manufacturing blueprints for the global production pipeline of London Fashion Week A/W 2018.

Design Intern at Nisha & Jagat (2016-06 – 2016-09)

• Supported internal sampling workflows, fashion event production backdrops, and garment line development.

B.Sc. in Fashion Design – INIFD (2017)

HSC in Grade 12 – Millia Convent School

SSC in Grade 10 – Millia Convent School