Arsh Rana

Recently delivered the end-to-end product design for Aruva a live Indian startup app covering artist onboarding, booking flows, and brand identity independently, from wireframe to final handoff. Backed by 6 years in design: starting in graphic and brand design in 2020, expanding into WordPress and Shopify UI, and transitioning fully into UI/UX product design through Figma. Currently freelancing across branding projects.

WordPress Developer & Brand Designer - Freelance

(2026-04)

Independent client projects across WordPress website development and brand identity design.

• Delivering end-to-end branding including logo design, brand guidelines, and visual identity systems for small businesses and startups.
• Building and customizing WordPress websites using premium paid themes and page builders (no custom coding), delivering responsive and visually polished layouts tailored to client goals.
• Managing full project lifecycle from brief and discovery through design, development, and final delivery.
• Designed social media creatives including posts, stories, and campaign visuals for clients across Instagram, Facebook aligned with their brand identity.
• Designed menu cards and product catalogues for clients across F&B and retail sectors, creating print-ready and digital formats with a focus on visual hierarchy, brand consistency, and commercial appeal.

UI/UX Designer & Team Lead - Namahetu Media House

(2025-06 - 2026-03)

• Led end-to-end UI/UX design for 3 digital products across web and mobile, driving a 35% improvement in user satisfaction scores (measured via post-launch CSAT surveys and usability testing)
• Managed and mentored a cross-functional team of 5, aligning creative output with product and brand goals.
• Designed wireframes, interactive prototypes, and high-fidelity UI screens in Figma, including scalable design system components used across all products.
• Partnered with marketing and development teams to implement visually engaging designs, directly contributing to increased audience interaction and on-platform engagement

UI/UX Consultant (Contract) - Aruva

(2025-09 - 2026-01)

Aruva is an early-stage Indian startup building a unified marketplace for artist discovery, transparent event bookings, and commercial audio-visual equipment leasing targeting venues, cafés, clubs, and event organizers across India.

• Led the end-to-end UX and product design for Aruva's multi-sided event-tech platform, designing scalable experiences for artists, venues, and event organizers across onboarding, discovery, booking, and payment journeys.
• Defined and optimized complete user flows and information architecture for two primary user groups (artists and businesses), translating complex booking workflows into intuitive, conversion-focused mobile experiences.
• Designed high-fidelity production-ready interfaces in Figma, including artist discovery, profile management, booking systems, event exploration, subscription flows, and engagement-focused homepage experiences.
• Established Aruva's visual identity and brand ecosystem by creating the logo, design system, UI guidelines, social media creatives, onboarding assets, and marketing collateral to ensure consistent cross-platform branding.
• Conducted competitive UX research and platform benchmarking across leading event-tech and entertainment products (BookMyShow, District, etc.), identifying usability gaps and implementing strategic design improvements to support Aruva's launch-ready MVP.

UI/UX Design Intern - Hexacode Digital Agency

(2025-01 - 2025-04)

• Developed wireframes and interactive prototypes for mobile applications, enhancing them in response to structured feedback from senior designers.
• Conducted competitive analyses and heuristic evaluations of existing app flows, identifying key usability issues and suggesting redesign strategies that were well-received by the senior design team.
• Worked alongside cross-functional teams throughout agile product development cycles.

Graphic Designer - The Cosmic Latte

(2020 - 2024)

• Designed brand identities, marketing creatives, and social media graphics for digital campaigns across multiple client verticals.
• Created website layouts and visual UI designs for WordPress and Shopify websites to improve brand presentation and user navigation.
• Developed banners, advertisements, and digital assets for marketing and promotional campaigns.
• Implemented visually engaging designs in collaboration with marketing teams, contributing to a 50% increase in audience interaction across key campaigns.
• Maintained brand guidelines and ensured design consistency across digital platforms.

Bachelor of Computer Applications - Computer Applications - Lovely Professional University (2019)

Diploma in Mechanical Engineering - Mechanical Engineering - Global Institutes, Amritsar (2016)