Arshina Riyaz

I am a Social Media Manager with 4+ years of experience managing brand communication, content strategy, and online communities across platforms like Instagram, YouTube, and WhatsApp. I specialize in creating content that is not only visually engaging but also rooted in consumer psychology and audience behavior.

My expertise includes content planning, campaign execution, community management, performance tracking, and cross-functional coordination. I have worked closely with founders, marketing teams, and stakeholders to ensure brand messaging stays consistent, human, and results-driven.

What sets me apart is my ability to listen, analyze, and translate insights into content that builds trust and long-term engagement. I am deeply committed to the brands I work with and known for my empathetic communication, reliability, and strategic mindset.

Social Media Manager and Consumer Insights professional with over 4 years of experience in social media strategy, content planning, community management, and digital campaign execution. Proven track record of driving brand growth through data-driven content, influencer collaborations, and performance optimization across platforms including Instagram, YouTube, Facebook, and LinkedIn. Experienced in analytics, reporting, and paid social campaigns, with a strong focus on audience engagement and brand consistency.

Holds an Executive Development Program in Strategic Marketing Management from IIM Kashipur, along with a Master’s degree in Psychology. This academic background supports a strong understanding of consumer behaviour, data-driven marketing, and strategic content creation for effective social media and brand campaigns.