Arushi Bahuguna

Results-driven Product Manager with 9+ years of experience in financial services, specialising in Mutual Fund digital products and Wealth Management. Proven ability to own end-to-end product lifecycles at ICICI Securities – from discovery and PRD to launch and iteration. MBA in Finance & Marketing; NISM-certified across Mutual Funds, Research Analysis, and Portfolio Management domains.

Digital Product Manager – Mutual Fund - ICICI Securities Limited

(2021-09)

• Owned the product roadmap for the Mutual Fund digital platform; prioritised features across SIP, lump-sum, NFO, STP, SWP, and redemption modules.
• Wrote PRDs, user stories, and acceptance criteria; partnered with engineering and UX to deliver releases in a two-week Agile sprint cycle.
• Analysed funnel and behavioural data to identify drop-off points, driving product iterations that improved end-to-end transaction completion rate.
• Aligned product features with SEBI/AMFI regulatory requirements, coordinating with compliance and legal on every release.
• Managed AMC partner integrations and internal stakeholder reviews to ensure on-time, on-scope delivery.
• Defined and tracked KPIs – DAU, SIP activation rate, AUM per user, and NPS – using dashboards to guide roadmap decisions.

Wealth Manager - ICICI Securities Limited

(2016-11 - 2021-09)

• Advised HNI and retail clients on Mutual Fund, Equity, Insurance, and Fixed Income products to grow and protect client AUM.
• Exceeded quarterly SIP enrolment and lump-sum investment targets consistently across tenure.
• Conducted risk profiling and financial needs analysis to recommend suitable AMC schemes – Equity, Debt, Hybrid, and ELSS.
• Educated clients on NAV movements, fund performance benchmarks, and portfolio rebalancing, driving high retention and referral-led acquisition.

MBA / PGDM - Finance & Marketing - Banasthali Vidyapith, Banasthali (2016)

BBA / BMS - SGRRITS, Dehradun (2013)